Mariah Chase

Walmart paid $100 million for her cool plus-size clothing company.

Company name:
ELOQUII
Location:
ColumbusOH 
Founded:
2014
Industry:
Fashion Forward
Co-founder:
John Auerbach
Mariah Chase. Photo Credit: Courtesy subject

As Mariah Chase tells it, she was perfectly happy being a consultant. She’d already co-founded a fashion startup, Send the Trend, which she sold to QVC in 2012. But by the end of 2013, an acquaintance was angling to buy the assets of plus-size fashion brand Eloquii, which was being discontinued. The company would need a CEO, and the first order of business would be to raise money. Chase was hooked. “I’ve been in hundreds of meetings with designers, and [the plus-size customer] has never been talked about,” Chase says. “Yet she’s over half the population.” Chase and her team raised $42 million in venture capital and successfully relaunched the brand before selling it to Walmart in October 2018 for $100 million. Since then, Eloquii has launched collections in collaboration with actor Reese Witherspoon and makeup artist Priscilla Ono, and opened stores in Houston, New York City, and Miami. --Kimberly Weisul

MORE COMPANY INFORMATION

Twitter:
@ELOQUII
Website:
eloquii.com