Founder Profile

Megan Glover

120water

For helping consumers know what's in their drinking water.

Company Information
Industry
Software
Location
Zionsville, Indiana, Indiana
Inc. Honors
Inc. Female Founders
2021

Hani Goldstein

Snappy

For giving her employees a powerful way to give back.

Hani Goldstein loves to give. So much so that she founded a company to do just that. “The whole concept of Snappy is to spread joy and give back,” says Goldstein. Specifically, Snappy is a gifting platform that counts Microsoft, Uber, and Zoom among its more than 1,400 enterprise customers. In 2021, the platform has helped more than one million gift recipients into assorted freebies, from laptop sleeves to air fryers to sleeping bags. But for her own roughly 200 employees, Goldstein decided to take another route: help them do the gifting. In January, Snappy created a $500,000 fund led by employees, and they get to determine whom to help. They’ve donated their time--and the company’s funds--to community hospitals and nurses, an AIDS walk, painting walls in a homeless shelter, math tutoring for underprivileged kids, and other good causes. Goldstein says she thought employees would take pleasure in doing good after such a rough year or so. “I can tell you on a personal note,” she says. “When I’m not feeling good, if I’m able to give back it’s almost like a cure.”--Diana Ransom

Company Information
Industry
Software
Location
New York, New York
Inc. Honors
Inc. Female Founders
2021

Natalie Gordon

Babylist

For giving expectant parents ways to celebrate remotely.

While Covid-19 ended in-person baby showers, Natalie Gordon of Babylist helped ensure expecting parents could still celebrate their little bundles of joy. The gift registry founder says the pandemic forced her to reimagine the baby shower experience, which, one, ensured parents could still celebrate with friends and family, and, two, solidified her company’s survival. “My fear was that in a world with Covid-19, [baby showers] would be one of the things that are hardest hit, and [change] the celebration and your village supporting you,” says Gordon.

Gordon created “how-to” guides for her customers to follow to revive the joyous occasion, virtually. She developed different Zoom backgrounds for virtual baby showers, and she crafted virtual baby shower etiquette tips, among other useful content. To her delight, parents bought in and so did everyone else, she says. “Because of Covid, [friends and family] wanted to be more helpful,” and that ensured the company’s bottom line wouldn’t fall off a cliff, Gordon says. The company actually grew its sales over 150 percent in 2020, and has doubled its revenue every year for the past three years, she says. “I am more excited about the next decade than I am about the past decade,” she adds. “We are a beloved and trusted brand for families going through this stage of life that extends in a lot of ways that we’re really excited about.”--Alicia Doniger

Company Information
Industry
Consumer Services
Location
Oakland, California
Inc. Honors
Inc. Female Founders
2021

Samia Gore

Body Complete

For giving women of color their own supplement line.

As a Black woman, Samia Gore felt the health and wellness industry didn’t create products with women like her in mind. Which is why she launched Body Complete Rx, a company that makes supplements and nutritional powders, in 2017. Turns out, millions of women of color were on board. The brand has so far grossed more than $10 million in sales. Last year, BCRX partnered with the Vitamin Shoppe, making it the first Black female-owned brand ever sold in the chain’s retail locations.

Gore, who launched Body Complete as a result of her own weight-loss journey, created the brand’s first product, TRIM, to help women with similar goals. The company offers a variety of supplements intended to boost metabolism and support weight loss. Now Body Complete has expanded well beyond weight management into fully integrated nutrition, launching a line of multivitamins for men and women and capsules to boost immunity and mood. Also new to the lineup are protein powders and a pre-workout powder. “Our supplements, our formulas, were created for everyone, so they are for everyone, but with women of color in mind,” Gore says.--Amrita Khalid

Company Information
Industry
Consumer Products
Location
New York, New York
Inc. Honors
Inc. Female Founders
2021

Adia Gundry

Pluie

For redesigning the diaper-changing experience for the 21st century.

Sometimes the best solutions come from the messiest problems. "My whole world changed when I had my son,” says Adia Gundry. “I just was out and had a dirty diaper experience and thought, ‘Wow, why is it like this?’" Gundry is the CEO of Pluie, a company built around an innovative diaper-changing table for public restrooms that uses a patented UVC light system to sanitize itself. Gundry launched Pluie in 2020 after a successful culinary career that included being a finalist on Food Network Star, Season 13.

The idea for Pluie came after her 10-month-old had a diaper blowout during lunch. The changing table in the women's room was dirty, and there wasn't one in the men's room. "You look around these bathrooms, and what's interesting is that you see hand dryers that are very premium and toilets that flush themselves, indicating people are investing in renovating,” she says. “But then you see the same piece of plastic [changing table] with a ratty strap. I knew I could make something better." In April 2021, Pluie closed a pre-see fundraising round, and there are now 55 changing tables installed across the country.--Teneshia Carr

Company Information
Industry
Manufacturing
Location
Chicago, Illinois
Inc. Honors
Inc. Female Founders
2021