Michelle Larivee

She's brought acupuncture to a new audience: wellness-obsessed Millennials.

Company name:
WTHN
Location:
New YorkNY 
Industry:
Fitness Nation
Co-founder:
Dr. Shari Auth
 Photo Credit: Courtesy subject

Michelle Larivee, co-founder of health and wellness company WTHN, turned to acupuncture for a couple reasons: to ease her back pain following a ski accident, and to help her get pregnant. "I always say I have two babies at the same time, my acupuncture baby, and my son, Sam," says Larivee. "I mean, this for me was just truly transformative." The former investment banker and consultant opened an acupuncture studio in New York City in 2018 that became profitable after just three months. This year the company, which has raised $2.5 million, launched a selection of blended herbs with names such as Dream On for sleep, and Can't Touch This for an immune system boost. Larivee says the company should hit $2 million in revenue this year. She’s planning more studios in New York and is looking to expand to cities such as Boston, San Francisco, and Washington, D.C. --Brit Morse

MORE COMPANY INFORMATION

Twitter:
@StartWthn
Website:
wthn.com