Founder Profile

WTHN

Michelle Larivee

She's brought acupuncture to a new audience: wellness-obsessed Millennials.

Location
New York, New York
Industry
Fitness Nation
Co-founder
Dr. Shari Auth
Twitter
Data as of Publication on Sep 16, 2019
Inc. Honors
Inc. Female Founders
2019

Michelle Larivee, co-founder of health and wellness company WTHN, turned to acupuncture for a couple reasons: to ease her back pain following a ski accident, and to help her get pregnant. "I always say I have two babies at the same time, my acupuncture baby, and my son, Sam," says Larivee. "I mean, this for me was just truly transformative." The former investment banker and consultant opened an acupuncture studio in New York City in 2018 that became profitable after just three months. This year the company, which has raised $2.5 million, launched a selection of blended herbs with names such as Dream On for sleep, and Can't Touch This for an immune system boost. Larivee says the company should hit $2 million in revenue this year. She’s planning more studios in New York and is looking to expand to cities such as Boston, San Francisco, and Washington, D.C. --Brit Morse

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Siren

Ran Ma

She makes smart socks to help patients manage chronic illness.

Year Founded
2015
Location
San Francisco, California
Industry
Fitness Nation
Co-founders
Henk Jan Scholten, Jie Fu
Twitter
Data as of Publication on Sep 16, 2019
Inc. Honors
Inc. Female Founders
2019

Many people with diabetes have nerve damage in their feet, which prevents them from feeling injuries that can become infected and lead to amputations. Siren’s flagship product, launched last year, is socks with embedded sensors that detect temperature increases, a sign of inflammation. That data is transmitted via an app on the wearer’s phone to health care providers. The socks are machine-washable and look and feel like regular socks, co-founder Ran Ma says. Patients get five new pairs every six months; insurers cover the cost, because the socks prevent even costlier medical complications. In December, the San Francisco company published peer-reviewed research on the socks’ effectiveness. “I’ve had people tell me feet aren’t sexy,” Ma says. “Diabetes isn’t sexy. The elderly are not sexy.” But she’s pushing ahead, armed with more than $10 million in funding. She adds: “My definition of sexy is creating a profitable business and saving lives.” --Sophie Downes

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Jazzercise

Judi Sheppard Missett

She was a pioneer in understanding just how big fitness would become—and has stayed on top of her company for 50 years.

Judi Sheppard Missett.
Year Founded
1969
Location
Carlsbad, California
Industry
Fitness Nation
Data as of Publication on Sep 16, 2019
Inc. Honors
Inc. Female Founders
2019

Not many entrepreneurs have to rent out convention centers to celebrate their companies’ silver anniversaries. But that’s what Judi Sheppard Missett did in June, when more than 3,000 teachers and students of Jazzercise descended on San Diego for two days of classes (some taught by the 75-year old Missett), branded apparel, and general hoopla. An on-site museum chronicled Missett’s odyssey from a 13-year-old hoofer instructing kids in her parents’ basement in Iowa through her founding of an international brand that was, in the ’80s, the nation’s second largest franchiser and a pioneer in the fitness industry. Today, Missett remains CEO of the $100 million company, with more than 8,500 franchises worldwide. (Her daughter, Shanna Missett Nelson, is president.) “There aren’t a lot of women who started a company and are still running it 50 years later—and that company is thriving,” says Missett. --Leigh Buchanan

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Brynn Putnam

Mirror

For understanding how we really want to work out

Year Founded
2016
Location
New York, New York
Industry
Health
Data as of Publication on Sep 16, 2019
Inc. Honors
Inc. Female Founders
2020

It’s safe to say that Brynn Putnam, a former professional ballerina and the founder of Refine, a group of three fitness clubs in New York City, knows a thing or two about exercise. But, after having a baby, she found herself in an unthinkable position: she was a gym owner with no time to go to the gym. Putnam also noticed her Refine members loved it when she installed more mirrors, something Putnam had been used to as a ballerina. Putnam hooked up a Raspberry Pi computer to a mirror to create a hacked-together mirror-slash-fitness instructor. Many iterations later, that product became Mirror, which streams fitness classes and is second only to Peloton as the breakout fitness product of the pandemic. Retailing at $1,495 plus subscription fees of $39 a month for on-demand classes, Mirror is not for everyone. In July, though, Lululemon decided it definitely was for them, and purchased the company for $500 million. –Gabrielle Bienasz

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OMNoire

Christina M. Rice

She created a social wellness community for women of color.

Christina M. Rice.
Year Founded
2017
Location
New York, New York
Industry
Fitness Nation
Twitter
Data as of Publication on Sep 16, 2019
Inc. Honors
Inc. Female Founders
2019

In 2015, when Christina M. Rice was running her own PR firm in New York City--and completely burnt out--she decided to get her yoga teacher certification as a way to relax. But Rice felt out of place; she was the only black woman among the 50 students. “The feeling of being the other in a class of women who don’t look like you can be intimidating,” she says. She launched OMNoire in 2017 to highlight yoga and meditation instructors who were also women of color, and then created destination retreats with the same theme. After revenue grew by 200 percent in 2018, Rice closed her PR business and moved OMNoire to Atlanta. This year she launched OMNoire’s first six-week, virtual retreat, priced at $395, for customers who can’t afford to buy plane tickets or to take time off. --Emily Canal

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