MISFIT Juicery

Cold-pressed juices made from odd-looking produce to combat food waste

Founders:
Ann Yang, 22; Phil Wong, 22
Industry:
Food & Beverage
Location:
WashingtonDC 
Founded:
2014
5
School(s) Attended:
Georgetown University
Nominated by:
Georgetown University, McDonough School of Business

The Pitch

MISFIT Juicery aims to fight food waste by using tasteful but aesthetically unappealing fruits and vegetables in its juice products. The Georgetown University student startup makes its cold-pressed juices with oddly shaped, sized, or colored produce that would otherwise end up in the trash bin. Unlike cleanse-focused juice companies, MISFIT Juicery is branding its product as an everyday drink. Its goal is to expand the concept to other food products and consumer goods while changing the way people engage with food.

Traction

One year after launch, MISFIT Juicery sells its product in 44 locations in Washington, D.C. It has partnered with fast-casual restaurant Chaia, which is piloting the startup’s juice kegs. MISFIT posted $73,000 in revenue for 2015, received $35,000 in seed funding earlier this year, and is hoping to raise an additional $215,000. The startup won first place in Georgetown University’s Hoya Pitch Challenge and Social Innovation Competition, and received $20,000 from a Georgetown MBA class. MISFIT has a number of advisers, including Jordan Figueiredo, an anti-food-waste activist. It also secured a partnership with Baldor, the largest produce distributor in the Northeast, to incorporate discarded produce in MISFIT juices.

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