Millennials don't need watches--but they love this watch brand

Consumer Products & Services
Los AngelesCA 

As the fashion tastes of Millennials change, so too have their shopping habits. Jake Kassan and Kramer LaPlante, two college dropouts living in Los Angeles, realized this when founding MVMT in 2013. They set out to make a fashion brand their younger peers could identify with, and that would resonate with their own lifestyles. A successful $300,000 Indiegogo campaign turned the company into the crowdfunding site's most-funded fashion brand in 2013. MVMT remains beloved by customers. Even without a brick-and-mortar presence--though it does have an agreement with Nordstrom to sell its watches at a small group of stores--the company raked in $60 million of revenue last year. It hasn't raised a cent of venture funding. The duo recently released sunglasses, and hope to keep building their brand by focusing on their young audience and women's accessories. --Graham Rapier

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What is this?

MVMT Watches (pronounced movement) was founded on the belief that style shouldn’t break the bank. Since 2013, the watchmaker's goal has been to change the way consumers think about fashion by offering high-quality minimalist products at revolutionary prices. With over 700,000 watches sold, MVMT has solidified itself as one of the fastest growing watch brands in the world.

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