Nadia Boujarwah

She created a fashion brand—and a platform—to support a new generation of plus-size consumers and designers.

Company name:
Dia&Co
Location:
New YorkNY 
Founded:
2015
Industry:
Fashion Forward
Co-founder:
Lydia Gilbert
 Photo Credit: Courtesy subject

Like many plus-size women, Nadia Boujarwah often felt ignored by the fashion industry. So, she co-founded clothing and accessory subscription service Dia&Co for women in sizes 14 to 32. Its four million users represent 90 percent of U.S ZIP codes. To date, the five-year-old start up has received $95 million in venture funding, with almost half of that coming from a single round last November. Boujarwah uses her company’s success as a platform to advocate for size inclusivity that’s “not just lip service.” In 2019, Dia&Co partnered with the Council of Fashion Designers of America to review grant proposals for their design schools that she would help fund. Her goal: "Ensuring that the next generation of designers are taught the importance of and the skills for inclusive design from the very, very beginning.” --Anna Meyer

MORE COMPANY INFORMATION

Twitter:
@diaandco
Website:
dia.com