Nadia Boujarwah
She created a fashion brand—and a platform—to support a new generation of plus-size consumers and designers.
- Company name:
- Dia&Co

Like many plus-size women, Nadia Boujarwah often felt ignored by the fashion industry. So, she co-founded clothing and accessory subscription service Dia&Co for women in sizes 14 to 32. Its four million users represent 90 percent of U.S ZIP codes. To date, the five-year-old start up has received $95 million in venture funding, with almost half of that coming from a single round last November. Boujarwah uses her company’s success as a platform to advocate for size inclusivity that’s “not just lip service.” In 2019, Dia&Co partnered with the Council of Fashion Designers of America to review grant proposals for their design schools that she would help fund. Her goal: "Ensuring that the next generation of designers are taught the importance of and the skills for inclusive design from the very, very beginning.” --Anna Meyer
MORE COMPANY INFORMATION
- Twitter:
- @diaandco
- Instagram:
- instagram.com/diaandco
- LinkedIn:
- linkedin.com/company/dia&co
- Website:
- dia.com