NativeAI is an analytics tool for publishers & content marketers. It uses NLP algorithms to 'understand' stories/articles and automatically tags them to topics. Using NativeAI Publisher Analytics you can segment your readers by their interests, identify the factors that drive higher audience attention and optimize for conversions. NativeAI shares its NLP taxonomy of 1 Mn+ Audience Interests with News360, the personalized news-reader built by the same team. NativeAI offers a real-time analytics dashboard, an engagement quality metric and standard analytics reports that can be filtered by topic, author, location, loyalty etc. to facilitate improved editorial, marketing and audience development strategies.
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