NaturAll Club

Sells naturally-derived hair care products inspired by traditional African home remedies.

Industry:
Health
Founded:
2015
Raised:
$241,000
 Photo Credit: Micaiah Carter

Muhga Eltigani's waist-length tresses were thin and brittle, but, while in Africa during her junior year at the University of Pennsylvania, she discovered homemade hair treatments using avocado and mango. Eltigani, a Sudanese immigrant, loved them. As she worked at a startup in 2015, she raised more than $9,000 through Indiegogo for an avocado-and-oil deep conditioner for black women with frizzy or unruly curls. A second product, derived from Jamaican black castor oil, followed, and production has outgrown the basement facility overseen by co-founder Sam Roberts. Recent funding freed Eltigani from pitch competitions, at which she's won $120,000--and Eltigani is thinking big. "I don’t see why we can't be the next L’Oréal," she says. --Leigh Buchanan

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