Nia Batts

Her salon doesn't up-charge women of color for having textured hair.

Company name:
Detroit Blows
Location:
DetroitMI 
Founded:
2017
Industry:
All Things Consumer
Co-founders:
Katy Cockrel, actress Sophia Bush
 Photo Credit: Courtesy subject

Nia Batts knew that women of color are often up-charged by hair salons due to their so-called textured hair. “I can say from first-hand experience that there’s a psychological impact of being ‘otherized’ and made to feel that something about you is undesirable or difficult,” Batts says. To alleviate this, the ex-Viacom director launched an inclusive blow-dry bar in 2017 in her native Detroit, alongside co-founders Katy Cockrel and actress Sophia Bush. Their startup, Detroit Blows, offers blow-outs to serve all ethnicities and hair types starting a just $40, as well as other standard salon beauty and makeup services--all with nontoxic materials. It also commits a portion of all sales to the local community--in part through its own philanthropic arm, Detroit Grows, which invests in female entrepreneurs. “Every day, we have the opportunity to build women up and empower them,” Batts says. “I don’t take a day for granted.” --Zoë Henry

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