Company Profile

No.56

Nicky Goulimis

Moving abroad shouldn't shred your credit history. Her startup helps keep it intact.

Nicky Goulimis.
Location
San Francisco, California
Year Founded
2016
Twitter
Data as of Publication on Aug. 11, 2020
Company Description

When Nicky Goulimis moved from the U.K. to the U.S. in 2014 to pursue an MBA at Stanford, she couldn’t bring her credit history with her. Getting a credit card took more than a year. In 2016, Goulimis and her co-founders—both of whom are also immigrants—launched Nova Credit to help immigrants transfer their credit histories to the U.S. The startup, which splits its headquarters between New York City and San Francisco, partners with financial institutions and lenders that use credit scores to grant loans or approve leasing applications. While the Trump administration’s strict immigration policies haven’t helped business, Goulimis and her team only feel emboldened. “This adds a lot more emotional weight to the work that we do,” she says. Investors have also stepped up. Last year, Nova Credit raised a $16 million Series A round, bringing its total funding to nearly $20 million. --Guadalupe Gonzalez

No.57

Sallie Krawcheck

Uniquely accessible to newcomers, her investing platform is one women actually want to use.

Location
New York, New York
Year Founded
2016
Twitter
Data as of Publication on Aug. 11, 2020
Company Description

Sallie Krawcheck launched Ellevest, an investing platform for women, the day before the 2016 presidential election, because, she says, “we were going to have a female president.” But on the desire of women to find a different way to invest, Krawcheck, the former CEO of Citigroup’s Smith Barney unit, has been a bit more prescient. Of the many attempts to serve this market, Ellevest has arguably gained the most traction, with about 400,000 registered users, more than 50,000 clients, and around $365 million in assets under management. A big factor in Ellevest’s success is that Krawcheck designed it to be uniquely accessible to newcomers. “You can invest a penny, but I can’t get you a diversified portfolio for that,” she says. “For a dollar, I can.” This year Ellevest also introduced high-net-worth investment services. The company’s zeitgeist-y message of financial empowerment has resonated in this #MeToo era, and Krawcheck has appeared on Trevor Noah’s The Daily Show and BuzzFeed’s Ladylike. And even though Ellevest has been spending more on marketing and recently completed a $34.5 million financing, its cost of acquiring a customer has fallen from a few hundred dollars at launch to a figure, says Krawcheck, “in the tens.” --Kimberly Weisul

No.58

Ennie Lim

She took on the payday lending industry, bringing affordable credit to those who need it most.

Ennie Lim.
Location
San Francisco, California
Year Founded
2018
Data as of Publication on Aug. 11, 2020
Company Description

Ennie Lim knows full well how important--and precarious--one’s credit score can be. After her divorce, the so-called age on her credit score suddenly sank to zero--and generally, older is better. Her only option for a personal loan: payday lenders. “Payday loans are a $90 billion industry and taking advantage of some of the most vulnerable people in America,” says Lim. In 2018, she launched HoneyBee to make small, low-interest loans to people through their employers. HoneyBee currently works with more than 150 companies, mostly midsize businesses of 150 to 200 employees, and it expects to have about 300 by year's end. HoneyBee’s typical loan goes those who make about $20 an hour and suddenly need $600 to $800 to fix their car, without which they can’t work. The loan is due in 90 days, and if an employee quits or is fired, HoneyBee can collect it against paid time off. So far, HoneyBee has made $1.8 million in loans, and plans to be operating in all 50 states by next year. --Kimberly Weisul

No.59

Nichole Mustard

This San Franciscan has guided Credit Karma's U.K. launch through the craziness of Brexit.

Nichole Mustard.
Location
San Francisco, California
Year Founded
2007
Twitter
Data as of Publication on Aug. 11, 2020
Company Description

Last November, 12-year-old personal finance giant Credit Karma announced that it was expanding to the United Kingdom by acquiring Noddle, a British credit monitoring service. The move thrilled Nichole Mustard, Credit Karma’s co-founder and chief revenue officer. As the woman helming the expansion, which kicked off in April, she could finally return to her entrepreneurial roots and build something from scratch. The benefits of founding experience, scale, and financial stability--none of which she had when Credit Karma launched just before the financial crisis--have helped her quickly assert Credit Karma’s place in the U.K. despite the economic uncertainty of Brexit. She’s done so by making all of Credit Karma U.K.’s services free, as they are in the United States, and by ramping up marketing, almost doubling the company’s month-over-month investment in June and July. The company is hiring, too, with plans to expand staff by a third to more than 100 by the end of 2019. As fulfilling as the experience has been, Mustard is already looking for a successor so she can return to San Francisco, where her wife and four children remain. “Sometimes, there’s a challenge with pursuing what makes you happy in your career,” she says. “There’s no perfect road map for that kind of stuff.” --Cameron Albert-Deitch

No.60

Olivia Ramos

Her A.I. software promises to take some of the cost out of real-estate development.

Location
Miami, Florida
Year Founded
2016
Twitter
Data as of Publication on Aug. 11, 2020
Company Description

Olivia Ramos earned master's degrees in architecture from Columbia University and in real estate development at the University of Miami. But it wasn’t until she was working as a construction project manager in Miami that she saw a need for software that would merge demographic, zoning, financial, and legal data all in one place. “There was a glitch in the system,” says Ramos. She founded Deepblocks at Singularity University in Mountain View, California, in 2016 and launched her program this past May. Deepblocks’ A.I. software accesses and integrates construction costs, income, and other market data that is publicly available but often difficult to track down, saving developers, investment brokers, and architects huge amounts of time. Even a developer who knows a market well might need six hours to come up with a feasibility analysis for a given parcel of land. “But with our software, they can do the same amount of work in 20 minutes,” says Ramos. Real estate pros in 1,100 U.S. cities are already using the software, which the company is also testing in the United Kingdom, Panama, and Nigeria. Ideally, the cost savings will flow through to property renters and buyers too. If it does, says Ramos, “perhaps we can lower the cost of living.” --Hannah Wallace