No Cow

Sells low-sugar and dairy-free protein bars, cookies, and nut butters.

Founder:
Daniel "D" Katz, 21
2017 Revenue:
$10 million
Industry:
Food & Beverage
Founded:
2015
12
Raised:
$100,000
 Photo Credit: Morgan Rachel Levy

Ten years ago, if you had told Daniel Katz that he'd be running a $10 million company by the time he could drink legally, he would have probably wondered what would take so long. He started eight businesses in his teens--selling, variously, electronics, cars, snakes, a house, and energy drinks. In 2015, he started No Cow, which sells low-sugar and dairy-free protein bars, cookies, and nut butters. Last year, it attracted a "sizable" undisclosed minority investment from General Mills and Chicago-based private equity firm 2X Partners. Since then, the company, which expects to book $20 million in 2018 sales, has changed its name (from D's Naturals), revamped its packaging, and hired a CEO. It had been a one-man operation before the investment came through. "I was working 18-hour days seven days a week. Buying 10-for-$10 canned vegetables to live off of and sleeping in the office," Katz says. "It was time to get rid of my air mattress." --Diana Ransom

 

 

Other Inc. Honors

2018

MORE COMPANY INFORMATION

Twitter:
@nocow
Website:
nocow.com