NOM

NOM, or Not Ordinary Media, is an advertising tech firm co-founded by Loren Rochelle and Brent Neill. The former co-workers started their own agency in 2014 to focus exclusively on optimizing clients' video distribution through channels like YouTube. As more brands discovered their ads on social media could wind up next to irrelevant--or inappropriate--content, Rochelle and Neill saw an opportunity to develop campaign-tracking software to lessen the risk. NOM has performance data on more than 300 million video placements around the web, giving clients the ability to microtarget their campaigns. The company, which still operates independently after selling to MTM, a New York City-based ad and marketing firm in 2017, is on track to more than double its client base in 2019. --Lindsay Blakely