Our prioritization of culture begins with our recruiting process, where we place equal value on technical capabilities and cultural fit and values. We've also created the EK Way, a set of eight internal guideposts that encourage employees to be themselves. We reinforce the EK Way by planning fun activities to model the qualities we endorse, including fun, kindness, and balance. In addition, our leadership team helps build our culture not only by modeling good behavior but also by rewarding our team members for extraordinary acts of collaboration and kindness.