Omaze changed the face of charitable giving with its celebrity- and experience-driven sweepstakes platform. When Covid-19 hit, Omaze was uniquely positioned to help charities efficiently bring in more dollars. The company vetted current partners and additional organizations to determine which of those were making the most meaningful and urgent impact, and launched a direct donation landing page. To date, Omaze has helped raise over $1.2 million and counting for on-the-ground Covid-19 relief.

St Michael's Hospital in Toronto contacted ASTOUND to produce a spatial solution for a COVID testing center that could take pressure off the hospital’s emergency room. ASTOUND quickly designed, produced, and installed a functioning testing center across the street from the hospital then released its technical drawings to the public to allow other manufacturers worldwide to use its designs for free.

In 2020, TripleLift began identifying bad actors spreading misinformation and hate speech and removing them from its platform. This move came at the expense of future revenue, but it was essential to maintain company values. TripleLift also launched a curated package of programmatic ad impressions called #HelpJournalism. The initiative directed ad dollars straight to news publishers, who've seen their revenues diminish as content has gone digital, in the service of supporting journalism as a vital function of society.

While a slowdown in February and March forced layoffs and pay cuts, New York City's call for personal protective equipment prompted a transformational pivot at Bednark Studio. Over one weekend, the company installed a new system that led to the production of 2.7 million face shields in 90 days. It also designed and installed 5,000 low-cost divider shields for ride-share drivers. Along the way, it opened its books to employees, offering pay transparency.

During the pandemic, Triax developed the TraceTag, a wearable device that provides proximity distancing alerts and contact tracing for workplaces and job sites. Close-contact interactions between infected workers are digitally stored in the event of Covid-19 exposure, helping clients identify potentially exposed individuals and mitigate the spread of the virus. The company's tracing technology has helped over 40,000 workers at more than 125 worksites in the U.S. and Canada. To support its own employees, Triax deploys self-service installations and leverages digital tools to assist with remote training.