One of the production companies behind the 2020 documentary Totally Under Control, about the U.S. government's response to the coronavirus pandemic, Participant takes on projects that often have corresponding social impact campaigns. Alongside its 2019 film Dark Waters, about U.S. chemicals giant DuPont's water contamination scandal, Participant launched a campaign to ban PFAS in American water. In June, Participant launched the Good Trouble Campaign to empower disenfranchised communities, holding 90 virtual screenings of John Lewis: Good Trouble, the documentary about Congressman John Lewis, and sending more than 54,000 voter registration forms to eligible voters across the U.S.

In response to the Covid-19 pandemic, videogame maker Jam City partnered with the World Health Organization to create a platform that promoted social distancing among its players, to whom it also sent care packages of encouragement. From frontline nurses playing puzzle games during breaks to parents needing a moment of peace as restless kids get stuck in doors, thousands wrote in to express their gratitude for the community contact and for the escape and stress relief offered by Jam City's personal programming. For the 2020 presidential election, the company also worked with When We All Vote and Los Angeles County to increase voter turnout and engineered in-game activations that registered users to vote.

OJO Labs is taking active steps to increase homeownership among Black and Latinx first-time buyers, starting by identifying critical equity issues within the industry, eliminating potential barriers within the OJO experience, and identifying like-minded collaboration partners. Fresh off a massive $62.5 million funding round in June, the company has been acquiring tech platforms that help position it as an equitable provider of home buying and selling services.

The pandemic has exacerbated many existing societal problems; affordable housing is one. Garrett Companies has made filling this housing void its mission. Among other things, it is pinpointing its affordable housing projects in markets where the cost of housing has outpaced service job wages. Focusing on areas where long cycles of rent increases have put pressure on working class residents, the company seeks to provide affordable, high-quality housing options near great neighborhoods and other amenities. The company wants teachers, police officers, city staff, and other service providers to have the option of living close to work, but also near high-end amenities, low crime, and great schools. The company also hopes to do its part to eradicate the practice of remodeling for the sole purpose of raising rent.