Playa

Maker of sustainably sourced, cruelty-free, organic hair care products.

Founder:
Shelby Wild, 28
2018 Revenue:
$1.2 million
Industry:
Retail
Location:
VeniceCA 
Founded:
2017
7
Raised:
$2.5 million
 Photo Credit: Courtesy Company

When Shelby Wild was working as a stylist in New York City, she was constantly spending money on hair care products that never fulfilled the promise of healthy looking hair. Wild was using as many as six products at a time to conceive a wavy hairdo. "The products that were effective were incredibly toxic, and the more natural variations didn’t really work," Wild says. That's when she realized there needed to be a simpler solution to achieving effortlessly healthy looking hair--so she made it herself. Her company, Playa, produces a product line that includes shampoos and conditioners that are toxins free. She adds that all Playa goods are made with organic herbal ingredients that are never tested on animals. Currently, Playa products are sold internationally in the United States, Germany, Canada, and Australia through the company's online website as well as through its dominant retailer, Sephora. Playa expects to book $6.5 million in revenue by the end of 2019. -- Malak Saleh

 

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