Polly Rodriguez

Getting her woman-first sex toys to market was worth fighting for.

New YorkNY 
All Things Consumer
Co-founder :
Sarah Jayne Kinney

After beating cancer, Polly Rodriguez found that a side effect of her radiation treatment was menopause at age 21. The experience caused her to rethink her body and to research lubricants and the world of sexual wellness--which led to the realization that most sex toys were made by men, and weren’t optimal for women. Rodriguez set out to make vibrators that don’t need to be hidden in the sock drawer: one looks like a beauty blender (it’s a teardrop sponge, gents); another is a chunky geometric metal ring. And she has found more than 250,000 customers while facing two massive hurdles: Her company is considered a “moral hazard,” like gambling, and most investment firms won’t touch it. (Despite that, she raised $3.7 million.) And makers of sex toys are prohibited from advertising on Facebook and other social media, the most obvious places to find their customers. Rodriguez has been vocal about the double standard in men’s and women’s health, and has partnered with Dame Products to launch a campaign called Approved, Not Approved to raise awareness of how that inequity plays out in sexual wellness advertising. “My most audacious goal is for Unbound to be a household brand name,” says Rodriguez, “and for vibrators and lubricants to be considered as mainstream as condoms and the little blue pill.” --Christine Lagorio-Chafkin