Ran Ma

She makes smart socks to help patients manage chronic illness.

Company name:
Siren
Location:
San FranciscoCA 
Founded:
2015
Industry:
Fitness Nation
Co-founders:
Henk Jan Scholten, Jie Fu
 Photo Credit: Courtesy subject

Many people with diabetes have nerve damage in their feet, which prevents them from feeling injuries that can become infected and lead to amputations. Siren’s flagship product, launched last year, is socks with embedded sensors that detect temperature increases, a sign of inflammation. That data is transmitted via an app on the wearer’s phone to health care providers. The socks are machine-washable and look and feel like regular socks, co-founder Ran Ma says. Patients get five new pairs every six months; insurers cover the cost, because the socks prevent even costlier medical complications. In December, the San Francisco company published peer-reviewed research on the socks’ effectiveness. “I’ve had people tell me feet aren’t sexy,” Ma says. “Diabetes isn’t sexy. The elderly are not sexy.” But she’s pushing ahead, armed with more than $10 million in funding. She adds: “My definition of sexy is creating a profitable business and saving lives.” --Sophie Downes

MORE COMPANY INFORMATION

Twitter:
@SirenCare
Website:
siren.care