Groove was built on three core values: care more, team over self, and enjoy the journey. Our employees must demonstrate kindness, empathy, and an eagerness to help others. We foster a culture of empathy and transparency to ensure we’re always adding value and putting the needs of our customers first. We get to know employees’ strengths, motivations, and career goals so we can align their growth paths with their career goals. Groove also hosts companywide offsite trips twice a year.