Distributes online coupons and discounts for a variety of retailers.
Founded by G. Cotter Cunningham, RetailMeNot bills itself as a "digital offer marketplace." On RetailMeNot's national and international websites, consumers can find coupons and savings deals that are redeemable at a variety of restaurants and retail stores. The company says that by building partnerships with more than 12,000 retailers and working with them to create offers that are exclusive to RetailMeNot's site, it's been able to set itself apart from other digital coupon sites. But in 2015, traffic to RetailMeNot's desktop site began to fall from the previous year, which could indicate trouble ahead. RetailMeNot says it plans to invest more money into developing personalization tools and other features to drive more customers to its website. Note: employee count as of Dec. 31, 2015
Develops e-commerce platforms and software for businesses.
In 2004, Tobias Lütke, Daniel Weinand, and Scott Lake, owners of an Ottawa-based ski and snowboard shop, wanted a more personalized way to sell their products online. So they created Shopify, a software company that provides customers with a bundle of tools to help create their own e-commerce store. The low cost meant that small businesses--not just gigantic retailers--could now easily have an online presence. But Shopify is now facing competition from tech giants like Amazon and Google, as well as newer startups like Square, whose payment-processing platform rivals one of the many services Shopify offers. Shopify continues to add more features to its platform in a bid to stand out. Note: employee count includes total number of both employees and contractors, as of Dec. 31, 2015
Provides cloud-based customer-service software for businesses.
Mikkel Svane, Alexander Aghassipour, and Morten Primdahl founded software provider Zendesk to help customer service keep up with the cloud. Zendesk's software assists companies in managing customer-service requests that come in from a variety of channels, including email, the Web, social media, and the old-fashioned telephone. The company also has a variety of apps that companies can embed in their websites. However, the customer-service software industry has relatively low barriers to entry, so Zendesk has many competitors, including Atlassian, which raised nearly $500 million in preparation for its IPO at the end of 2015. But Zendesk believes that its competitive advantage is software that makes intercompany communication easier. Note: employee count as of Dec. 31, 2015
Operates an online marketplace matching lenders and borrowers.
When Renaud Laplanche launched Lending Club, the online lending industry was still relatively new. Today, Lending Club is faced with an onslaught of competitors, such as BondStreet and Funding Circle, and the online lending industry is facing more scrutiny from both the Treasury Department and the Consumer Financial Protection Bureau. But by acting as an intermediary between lenders and borrowers (and thus getting paid only through transactional fees, not interest), Lending Club is confident that it is staying on the right side of the industry. To keep up with competitors, Lending Club continues to look for ways to broaden its loan product offerings. Note: employee count as of Dec. 31, 2015
Operates an online and mobile service that lets customers order food from local restaurants.
GrubHub CEO Matt Maloney told Inc. that the company was born out of frustration at "the lack of dinner options as well as the pain in the ass of calling restaurants and reading our credit cards." Today, GrubHub ensures that a lack of options is the last thing diners have to worry about. GrubHub currently works with more than 40,000 restaurants, displaying their menus on its website and providing a way for customers to order food online. The company was able to successfully ward off one competitor--Seamless--after the two merged in 2013. But now GrubHub faces new competition from companies like Uber, which want to take a bite out of its revenue after seeing see how lucrative the food-delivery business can be. To maintain its status as a market leader, GrubHub is continuously looking for new restaurants to add to its network. Note: employee count as of Dec. 31, 2015