Roomify

This startup wants to be your one-stop dorm-room shop

Co-Founders:
Shanil Wazirali, 27; Sagar Hemani, 25
2016 Revenue:
Undisclosed
Industry:
Consumer Products & Services
Location:
AustinTX 
Founded:
2013
5
Raised:
$1.1 million

Every college student knows that the first day moving into the dorm is exciting, but kind of a pain in the neck. The sheets don't fit. The concept of a shower caddy is completely new. And suddenly, a laundry hamper seems like a necessity. Unlike most college students, cousins Shanil Wazirali and Sagar Hemani think they've got a fix. Their company, Roomify, consolidates student shopping needs in one big box of stuff, all color-coordinated, all delivered to their dorm. Its best-selling box is the $299 "Doin' It Big," which includes 42 items ranging from bedding to a bulletin board. The five-person company designs and manufactures everything itself, which allows it to keep prices low. Starting out, the founders had a leg up: Their fathers ran a family business that sourced white-label hardware and school supplies. "They guided us and told us which factories to work with," says Wazirali. "We were able to find out exactly where companies like Target were manufacturing." In March, Roomify closed on $1.1 million in financing. "Every year we sell out," says Wazirali. "And every year we're like, man, we're on to something." --Kimberly Weisul

MORE COMPANY INFORMATION

Twitter:
@dormitup
Website:
roomify.com