Company Profile

Rover.com

This founder turned doggy daycare into a $300 million business

Industry
Consumer Products & Services
Location
Seattle, Washington
Year Founded
2011
Company Size
51-200 employees
Twitter
Data as of Publication on Aug. 11, 2020
Company Description

Philip Kimmey wasn't planning to drop out of college. But the allure of a great idea--Uber for dog care, essentially--pulled him away, and he hasn't looked back. The year: 2011, the summer after his junior year studying computer science at Washington University in St. Louis. The setting: a startup weekend in his home city of Seattle. That's where Kimmey met his Rover.com co-founder, Greg Gottesman, an experienced venture capitalist. Gottesman brought the idea, and Kimmey brought the tech savvy to build the platform. As soon as the weekend was over, the pair knew they had something: Kimmey was working on the project full time by Tuesday. "My parents never let us have a dog, but I've been a lifelong dog lover," Kimmey says. "So the idea and the mission immediately resonated with me." The company was officially born that September, with former Microsoft general manager Aaron Easterly joining as CEO and the third co-founder. Need a local sitter, walker, or someone to check in on your dog while you're at work? Pull up the app. The company has since grown to almost 200 employees--along with the 50 dogs who tag along daily to work--and recently acquired its biggest competitor, DogVacay. Woof! -Cameron Albert-Deitch

Modern Electron

Meet the 20-something founders trying to reinvent the power grid

Industry
Energy
Location
Bellevue, Washington
Year Founded
2015
Company Size
11-50 employees
Data as of Publication on Aug. 11, 2020
Company Description

The founders of Modern Electron are on a mission to change how electricity is generated and distributed. The Seattle-based startup is betting that a modern reinvention of the power grid, based on technology protected by 14 patents (with 20 more pending), will democratize the energy landscape. "We live in a world that expects a constant supply of electricity, and this demand for power is becoming increasingly mobilized and off-grid," says 27-year-old co-founder and CTO Max Mankin. "Yet power plants haven't evolved in over 100 years to meet this changing demand." Modern Electron's solutions stem from cutting-edge developments in manufacturing and engineering. Investors find the vision compelling enough to have funded Modern Electron with $10.4 million in venture capital. Describing the company's inventions, Mankin said, "These devices can be mass-manufactured at much lower cost than competing generators on the market, because they leverage the same supply chains as semiconductor chips. This type of device will become ubiquitous given its low cost and how well it scales to low power levels like those used in homes or neighborhoods." --Sonya Mann

Appboy

Where everyone else saw push notifications, this founder saw cash

Industry
Advertising & Marketing
Location
New York City, New York
Year Founded
2011
Company Size
51-200 employees
Twitter
Data as of Publication on Aug. 11, 2020
Company Description

When Bill Magnuson snagged an internship working for Google's Android division in 2009, the tech giant's smartphone was only six months old. But as mobile usage continued to grow, Magnuson realized that apps would eventually need to use a more sustainable monetization model to survive. Two years later, along with co-founders Jon Hyman and Mark Ghermezian, he built a mobile marketing platform called Appboy. The software helps companies learn more about phone users who download their app. Appboy collects the data by building out consumer profiles, which brands then use to send push notifications targeting specific groups. It took two years to get customer traction. Clients were skeptical that it was worth trying to convince customers to do anything besides spend 99 cents to download an app, says Magnuson. But persistence paid off for Appboy, whose client list now includes Jet.com, Delivery Hero, and SoundCloud. The average contract size for an Appboy customer is six figures. So far, the company has raised $42.5 million in total from venture capitalists. --Anna Hensel

Shippo

Meet the startup going up against Amazon in the shipping wars

Industry
Logistics & Transportation
Location
San Francisco, California
Year Founded
2014
Company Size
51-200 employees
Twitter
Data as of Publication on Aug. 11, 2020
Company Description

Laura Behrens Wu started a business to solve a problem--a problem for the business she was then running. In 2013, Wu--a German graduate student and tech worker living in San Francisco--launched an online store, selling sustainable handbags. She used Shopify to process sales and Stripe for payments. Problem was, frequent trips to the post office became a time suck. "We were making two to three trips a day," says Wu. She figured she wasn't the only one feeling the pain--that same year, she abandoned her shop to found Shippo. Before Shippo, she says, it was next to impossible to easily compare prices, routes, and times among carriers like UPS and FedEx. That's just not tenable, Wu thought. "In e-commerce, shipping is such a cost factor," she says. "So we started to look into the inefficiencies of shipping." Today, some 10,000 customers use the company's platform. --Graham Rapier

Clover Letter

This daily newsletter is betting you don't have to reach teens through Snapchat

Industry
Media
Location
New York City, New York
Year Founded
2015
Company Size
1-10 employees
Data as of Publication on Aug. 11, 2020
Company Description

Growing up in a small Missouri town without any sisters, Casey Lewis felt alienated from other women. "Teen magazines were my gateway into women's health and the world," she says. Her experience became the launch point for Clover Letter, an email newsletter and community for teenage girls. Her readers, Lewis explains, probably don't visit traditional outlets like The New York Times or CNN, but they have a desire to stay informed on the most pressing current events. In 2015, Lewis and her co-founder, Liza Darwin, quit their media jobs to start Clover Letter, which now counts more than 50,000 readers. Based in New York City, Clover Letter generates revenue mostly by charging its clients, which include Penguin and Dove, a fee to run branded content. Still, one major challenge has been convincing investors that Generation Z does, in fact, spend time on email--as opposed to Snapchat, which now has more than 150 million daily active users. "Every investor we've met with said we needed to get on Snapchat Discover," says Lewis. "But we said we're going to try this other thing." Clover Letter recently closed a seed funding round of $300,000. The founders, both 29, say the U.S. presidential election--as well as the new administration--has given them a renewed sense of purpose for their readers. "As we're watching the government implode," says Darwin, "these girls still find optimism." --Zoë Henry