Sarah LaFleur

Women spend over $70 million a year on her chic, personalized workwear.

Company name:
M.M.LaFleur
Location:
New YorkNY 
Founded:
2013
Industry:
Fashion Forward
Co-founders:
Miyako Nakamura, Narie Foster
 Photo Credit: Courtesy subject

Women’s workwear brand M.M.LaFleur first gained a following by curating “Bento Boxes” of coordinating looks—think tailored suits and sharp dresses—that busy women could try on at home. The strategy helped M.M.LaFleur hit more than $70 million in revenue in 2017—but it won’t keep the brand growing. More women are dressing casually for work, and an increasing number still want the in-store experience. LaFleur has responded to these trends by leaning hard into seven brick-and-mortar retail showrooms, where same-store revenue is up 13 percent from 2018. The company is also designing more lines for the formal and casual ends of their 25-55-year-old customer base—launching a high-end suiting collection this fall and designing a machine-washable, wrinkle-resistant travel line. “Releasing these two collections allows us to target both the C-suite exec and the younger, more casual woman on the go,” says co-founder and CEO Sarah LaFleur. --Lindsay Blakely

MORE COMPANY INFORMATION

Twitter:
@mmlafleur
Website:
mmlafleur.com