Shivani Siroya

Her smartphone app has brought microlending to millions in emerging economies.

Santa MonicaCA 
Money Movers
 Photo Credit: Courtesy subject

When Shivani Siroya discovered how hard it was for billions of people in emerging markets to access even basic financial services, she was determined to do something about it. “People used to do group lending,” says Siroya. “But as we’ve moved them into the formal economy, we’ve broken things,” among them the informal networks through which communities make loans to their members. Her vision was for a tech platform that could generate a credit score, offer a loan, and administer it—all via a smartphone. Siroya taught herself to code and accompanied people to banks in India to learn why they weren’t getting loans. She appeared in dozens of business plan competitions, winning multiple fellowships and raising her first $200,000. By the time of her seed round in 2013, she had launched her app in Kenya and had about 50,000 customers. Now Tala, which has raised a total of $225 million in equity, has about 540 employees in four countries—Kenya, India, Mexico, and the Philippines—and has more than three million customers.—Kimberly Weisul