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SmileDirectClub

Meet the wildly popular subscription service for the perfect smile

Co-Founders
Alex Fenkell, 28; Jordan Katzman, 27
2016 Revenue
Undisclosed
Industry
Health
Location
Nashville, TN
Founded
2014
Employees
595
Raised
$46.7 million

SmileDirectClub co-founders Alex Fenkell and Jordan Katzman met at a summer camp as teenagers--teenagers with metal mouths full of braces, to be exact. More than a decade later, serial entrepreneurs Fenkell and Katzman are using a subscription-service approach to give people a more affordable--and less cumbersome--way to straighten their teeth. Customers have the option of receiving an at-home kit through which they take an impression of their teeth and send it to SmileDirectClub's technicians, or having their teeth scanned in person at one of the startup's 12 U.S. SmileShops. SmileDirectClub then uses 3-D imaging to create a custom treatment plan for the customer (which the company says typically lasts about five months). That's helped SmileDirectClub pare the cost of invisible aligners--which can cost north of $3,000--down to a $250 initial fee, followed by a $99 per-month fee for as long as the treatment continues. Fenkell and Katzman say that they want to do for teeth alignment what Crest Whitestrips did for teeth whitening. That's now a $10 billion industry. --Anna Hensel

MORE COMPANY INFORMATION

Instagram
instagram.com/smiledirectclub
Website
smiledirectclub.com