SoGal bills itself as the first female Millennial-led venture capital firm. SoGal's co-founder, Pocket Sun, got the idea for the fund after realizing that hardly any of the guest speakers at her entrepreneurship classes at the University of Southern California were women. She joined up with Elizabeth Galbut to create SoGal after the two participated in a venture investment program held by 500 Startups and Stanford University. At the time, Galbut was at work with A-Level Capital, a fund she started to connect students and alumni of her school with Silicon Valley investors. Now, SoGal invests in diverse founders in the U.S., Asia, and Europe, and aims to be the first institutional investor in its portfolio companies. The fund has invested in more than 50 startups, including subscription toy company Lovevery, medical testing company EverlyWell, and marketing technology company Motiva.