Sylvana Ward Durrett

With $15 million in capital, she’s curated a one-stop-shopping site for upscale kids clothes.

Company name:
Maisonette
Location:
BrooklynNY 
Founded:
2017
Industry:
Fashion Forward
Co-founder:
Luisana Mendoza Roccia
 Photo Credit: Courtesy subject

“Whether you're shopping for yourself, for your groceries, or for your dog, there's some sort of curated, online, one-stop shopping solution,” says Maisonette co-founder and CEO Sylvana Ward Durrett. “We as parents--my co-founder and I--sort of scratched our heads when we realized this didn’t really exist in the kids world.” A former assistant to Anna Wintour and one-time editor at Vogue, Durrett has made it her mission to streamline the process of shopping for children’s luxury clothing. Maisonette was founded in 2017 with kids clothing, accessories, furniture, and toys from a discriminating roster of designers. The company raised $15 million in capital during its Series A in 2018 and is on track to hit 300 percent year-over-year growth later this year. --Tim Crino

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