Tamara Mellon

This Jimmy Choo co-founder is taking luxury shoe sales direct to consumer.

Company name:
Tamara Mellon
West HollywoodCA 
Fashion Forward
Jill Layfield
 Photo Credit: Courtesy subject

Tamara Mellon is the past of footwear retail and its future. After co-founding Jimmy Choo, Mellon launched a namesake shoe line that went bankrupt. She parlayed the lessons of that bankruptcy into a leaner, direct-to-consumer brand that she’s determined will be the luxury shoe of choice. By doing its prototyping stateside while keeping production in Italy, Mellon’s namesake company has cut the typical development time on a new style from three months to one. That’s increasingly necessary as Mellon ditches the industry’s standard seasonal collections in favor of frequent, small releases. Drawing from a $91 million VC war chest, which includes backing from private equity firm NEA, Tamara Mellon opened its first store in November. It’s currently doing an impressive $3,000 per square foot--and doubling year-over-year sales. --Kimberly Weisul