Tasty Catering, which typically produces 200-plus outdoor events over the summer, helps those who have been addicted and gone through rehab reenter the workforce without background checks. It also employs many young adults from local schools. The caterer’s Tasty Cares organization, a group of employees who plan local outreach, receives an annual budget to sponsor fundraisers like the Pancakes for Parkinson’s breakfast. Additionally, the caterer donates food to local pantries.

Community well-being has always been central to Gaia Herbs' business. During the pandemic, the certified B Corp donated more than 20,250 pounds of fresh food grown at its own certified organic farm to local food banks, and more than 16,500 vegetable and medicinal herb starts to local community organizations including Hunger Coalition of Transylvania County, Bountiful Cities, and Eliada Homes. Gaia launched its Roots Initiative grant program to bring herbs and herbal products to marginalized populations. The company also ramped up production to make hand sanitizer approved by the CDC, donating at least 220 gallons and 1,500 individual two-ounce spray bottles of hand sanitizer to local organizations and first responders. Then it partnered with the local United Way of Henderson County to give 13,500 two-ounce bottles of hand sanitizer to students in the Henderson County Public Schools district.

HydraFacial, like many businesses, was affected by the lockdowns necessitated by Covid-19. While sheltering-in-place, HydraFacial took the opportunity to pivot from skin health to overall health. Their customer care team transitioned to taking telemedicine consultations and the R&D team partnered with a local manufacturer to design and develop ventilators. Across the country and around the globe, there is no unifying standard for education. HydraFacial launched an educational program called HydraFacial CONNECT to set treatment and education standards and to develop novice aestheticians. The curriculum is industry agnostic and includes content from other brands, including Murad, Alastin, Sente, and Hydropeptide. It's meant to empower aestheticians to grow their own businesses as well as their individual skillsets.

When Covid-19 cases started rising, Sprinly donated thousands of FDA-approved masks, face shields, gowns, and other PPE to hospitals facing a shortage. Simultaneously, the company's customer happiness team coordinated with hospitals to donate and deliver meals to doctors and nurses treating Covid-19 patients. The company also donates produce weekly to local food banks and has donated more than 20,000 pounds of food during the last year.

In a year that has brought unprecedented adversity, Calm has helped users manage stress, anxiety, and depression in an accessible way. From its meditation materials to its sleep stories to its stretching routines, the company's variety of health and wellness resources have become game-changers to more than two million subscribers. It's no wonder Calm's app has been downloaded 80 million times.