The Elf on the Shelf
Sells elf toys, elf-sized clothing, and other toys and gifts. The company began when mother-daughter duo Carol Aebersold and Chanda Bell wrote the The Elf on the Shelf, a book detailing their family's traditional tale of an elf who joined the family during the holiday season to act as Santa's eyes and ears.
No. 1440 (2012), No. 1322 (2011), No. 222 (2010)