Tiffany Masterson

She just wanted her product to be effective. Now she has Sephora's fastest-growing skin care brand.

All Things Consumer
Courtesy subject

Tiffany Masterson never set out to create a cult skin care brand. She just wanted to make “something as effective as what you can find in the dermatologist’s office,” she says. After spending two years researching the ingredients commonly found in skin care products, the Houstonian singled out six that could potentially trigger issues in people’s skin. In 2012, she enlisted a chemist who used her research to whip up Drunk Elephant, a line of clinically effective products that became popular in a hurry. By 2016, Drunk Elephant was on the favorites wall of Sephora; between 2016 and 2018, Drunk Elephant quadrupled revenue to “well over” $100 million. As Masterson mulls selling the company for $1 billion, she is expanding to Hong Kong, and she also has her eyes set on the U.K. and Australia as well as the launch of “lifestyle” products. “The reason we do well is because we are who we are,” says the founder. “It’s not this bravado type of attitude with us.” --Jill Krasny