In 2020, TripleLift began identifying bad actors spreading misinformation and hate speech and removing them from its platform. This move came at the expense of future revenue, but it was essential to maintain company values. TripleLift also launched a curated package of programmatic ad impressions called #HelpJournalism. The initiative directed ad dollars straight to news publishers, who've seen their revenues diminish as content has gone digital, in the service of supporting journalism as a vital function of society.

While a slowdown in February and March forced layoffs and pay cuts, New York City's call for personal protective equipment prompted a transformational pivot at Bednark Studio. Over one weekend, the company installed a new system that led to the production of 2.7 million face shields in 90 days. It also designed and installed 5,000 low-cost divider shields for ride-share drivers. Along the way, it opened its books to employees, offering pay transparency.

During the pandemic, Triax developed the TraceTag, a wearable device that provides proximity distancing alerts and contact tracing for workplaces and job sites. Close-contact interactions between infected workers are digitally stored in the event of Covid-19 exposure, helping clients identify potentially exposed individuals and mitigate the spread of the virus. The company's tracing technology has helped over 40,000 workers at more than 125 worksites in the U.S. and Canada. To support its own employees, Triax deploys self-service installations and leverages digital tools to assist with remote training.

When the Covid-19 pandemic began, B-Unlimited created the Alliance Collection, a partnership with local businesses—including local restaurants, bars, gyms, and music venues—that allowed them to create preorder products for sale on B-Unlimited’s site. B-Unlimited would save production until after the ordering period, preventing up-front costs for the businesses while they maintained an active social media presence and generated revenue. B-Unlimited also partnered with the Northwest Arkansas Food Bank to sell T-shirts, which ultimately raised enough money to purchase 71,834 meals for families in the region.

When the pandemic hit, OneCause helped nonprofits pivot to virtual fundraising. Its Virtual Event Center lets nonprofits replace their in-person fundraising gala with a virtual experience, using live streaming and prerecorded content. The company’s annual Raise Conference brought together more than 6,900 nonprofit professionals to discuss how to diversify their fundraising practices. Since March 13, OneCause has helped more than 3,000 fundraising events go digital, raising more than $225 million for causes in the U.S. and Canada.