Advertising technology company reinventing ad placement for leading brands, publishers, streaming companies and demand-side platforms.
In 2020, TripleLift began identifying bad actors spreading misinformation and hate speech and removing them from its platform. This move came at the expense of future revenue, but it was essential to maintain company values. TripleLift also launched a curated package of programmatic ad impressions called #HelpJournalism. The initiative directed ad dollars straight to news publishers, who've seen their revenues diminish as content has gone digital, in the service of supporting journalism as a vital function of society.