Formed in 2015, Austin-based True Wealth Ventures is led by Sara Brand, a veteran of both McKinsey and venture firm Fremont Ventures. She's also active in a number of gender ratio organizations in entrepreneurship and tech, including Women@Austin, Rising Tide Fund, and DivInc. Her investing partner, Kerry Rupp, is the former CEO of digital health and urban tech accelerator DreamIt Ventures. The partners invest in female-led companies in consumer health and sustainability, and prefer to invest in the fund's home state of Texas. True Wealth usually invests at the seed stage, with a first check of between $250,000 and $500,000, and often takes a board seat. Its investments include UnaliWear, a smart watch for seniors or others with specific health needs, and cognitive assessment tool BrainCheck.