TubeMogul

Ad tech firm TubeMogul, co-founded by Brett Wilson and John Hughes, provides an all-in-one platform for clients who wish to create video ads and then track the success of those advertising campaigns across desktop and mobile devices. As more consumers watch videos on devices other than televisions, TubeMogul believes that its ability to provide real-time analytics will set it apart from other video ad tech competitors. However, for most of the company's history, the majority of TubeMogul's revenue has come from advertisers who are creating ads for desktops; the company could soon find itself needing to catch up with competitors who already focus on mobile. TubeMogul hopes to increase its revenue over the next few years by adding digital advertising capabilities for other formats, such as social media. Note: employee count as of Dec. 31, 2015