Company Profile

Weezie

A direct-to-consumer luxury towel maker.

Industry
Consumer Products & Services
Location
Savannah, Georgia
Year Founded
2018
Company Size
1-10 employees
Data as of Publication on Aug. 11, 2020
Company Description

Lindsey Johnson thought she'd become a venture capitalist; instead she became an entrepreneur. While getting her MBA at Columbia University in 2017, the would-be VC met Liz Eichholz, who relayed a frustration: Eichholz had just spent hundreds of dollars on towels that took weeks to monogram and didn’t even absorb any water. “There were so many different options, so much jargon, so many brands," Johnson says. The pair couldn't get the problem out of their heads. They started ordering towels, testing them, and writing down everything they liked--or didn’t like--and asked their friends to do the same. “Not a single person we talked to was like, 'I’m obsessed with my towel,'” Johnson says. The two sensed that there was a market opportunity. They found a family-owned manufacturer in Portugal that produced long-cotton towels, and with a hefty loan from Johnson’s parents, the pair launched Weezie in October 2018. Through direct orders, today, it has sold more than 25,000 towels online, which range in price from $30 to $78. -- Brit Morse

Your Super

A direct-to-consumer superfoods supplement company that makes and delivers plant-based powders.

Your Super co-founders Michael Kuech (left) and Kristel de Groot.
Industry
Food & Beverage
Location
Venice, California
Year Founded
2015
Data as of Publication on Aug. 11, 2020
Company Description

When cancer struck Michael Kuech at age 24, Kristel de Groot was determined to raise her boyfriend's energy levels, and spirits, as he went through chemotherapy. She raided the cabinet for the random selection of bags of superfood she'd collected, and started a smoothie diet for Kuech. "It really helped improve his health, and he just felt so much better," she says. What was then just a slapdash regimen would, in 2015, transform into Your Super, a direct-to-consumer supplement company that has attracted $7.1 million from PowerPlant Ventures, a growth equity fund in Manhattan Beach, California, along with seed-stage funders Döhler Ventures and 500 Startups. They see consumer demand for healthier living and eating as a growth area. Interestingly, demand in the middle of the U.S. has been healthy, says de Groot, whose superfood mixes start at $29.90. "We actually sell to people who live in food deserts," she says. "And that's something we're really, really excited about." --Talib Visram