Weezie

A direct-to-consumer luxury towel maker.

Industry:
Consumer Products & Services
Location:
SavannahGA 
Founded:
2018
Employees:
5
Raised:
Undisclosed
 Photo Credit: Courtesy Company

Lindsey Johnson thought she'd become a venture capitalist; instead she became an entrepreneur. While getting her MBA at Columbia University in 2017, the would-be VC met Liz Eichholz, who relayed a frustration: Eichholz had just spent hundreds of dollars on towels that took weeks to monogram and didn’t even absorb any water. “There were so many different options, so much jargon, so many brands," Johnson says. The pair couldn't get the problem out of their heads. They started ordering towels, testing them, and writing down everything they liked--or didn’t like--and asked their friends to do the same. “Not a single person we talked to was like, 'I’m obsessed with my towel,'” Johnson says. The two sensed that there was a market opportunity. They found a family-owned manufacturer in Portugal that produced long-cotton towels, and with a hefty loan from Johnson’s parents, the pair launched Weezie in October 2018. Through direct orders, today, it has sold more than 25,000 towels online, which range in price from $30 to $78. -- Brit Morse

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