WhiteCoat provides home, hotel, and office calls from nurse practitioners at an affordable rate. Student founders from the University of Southern California created an online platform that allows patients to request urgent-care visits, and plan to launch a mobile application later this year (a mobile app for NPs is already in use). The startup keeps rates low by hiring NPs, whose malpractice insurance is significantly lower than that of physicians. The NPs can diagnose, treat, and prescribe medications in addition to performing add-on services such as HIV testing, vitamin B12 injections, and electronic medical record creation. WhiteCoat’s mission is to provide every patient with an affordable house call, starting at $75 per visit or less with in-network insurance including Cigna and Aetna.
WhiteCoat currently offers its on-demand healthcare services throughout Los Angeles and Orange County, and plans to expand to San Diego and other states later this year. In its first four months, the company posted close to $20,000 in revenue. WhiteCoat has also raised $690,000 in funding from Idealab, Strong Ventures, and the University of Southern California Coulter Seed Program in addition to winning prize money from USC Marshall School of Business Women’s Pitch Competition.