Whitney Wolfe Herd

Her ladies-first dating app expanded into networking and now has more than 65 million users.

Company name:
Bumble
Location:
AustinTX 
Founded:
2014
Industry:
The Platform Economy
 Photo Credit: Courtesy subject

When Whitney Wolfe Herd launched Bumble in 2014, she aimed to invert social mores: her dating app requires women to start conversations with men. That platform has since swelled to more than 65 million users--including networking and friendship niches--with around $200 million in revenue and a reported $1 billion valuation. This year, Wolfe Herd convinced Serena Williams to join her venture arm, the Bumble Fund, as an investor and adviser; the tennis icon also starred in Bumble’s 2019 Super Bowl commercial. Wolfe Herd is trying not to be distracted by recent reports detailing sexual harassment at Bumble’s parent company, Badoo. “We assure you that we would never conduct business in a manner contradictory to our values,” she insists. In the spring, Wolfe Herd helped introduce a bill to the Texas state legislature criminalizing the transmission of sexually explicit photographs if the person receiving it has not given consent (it passed in May.) “This was an issue that many of the women on our team have dealt with firsthand,” the founder explains, “and seeing it go from concept to law [is] the moment I’m most proud of this year." --Zoë Henry

MORE COMPANY INFORMATION

Twitter:
@bumble
Website:
bumble.com