The industry of human resources is ripe for innovation. Historically, it's been very focused on simply fulfilling large numbers of job applicants to employers and less focused on the quality or type of job applicant. It's also a very transactional space and
most are challenged with how to get it, "right."

Project Entrepreneur spoke with Georgene Huang, CEO and Co-Founder of Fairygodboss.com. The company aims to improve the workplace and lives of women by helping them get the inside scoop on pay, corporate culture, benefits and work flexibility. It also offers company ratings, job listings, discussion boards and career advice. Huang talked about how she plans to flip the world of human resources on its head and more.

Project Entrepreneur: What inspired you to start your business?
Huang: It was born from a personal experience I had while job-searching and two months pregnant. I was an executive, looking for jobs and not telling people in my interviews that I was pregnant. I wanted to ask about maternity leave policies, how much face time there was at a company and whether there were women and other mothers in senior management. Even in 2015, I felt that asking these questions outright was taboo, and meant risking negative judgement even though I was -- and remain -- incredibly career oriented.

What's been the biggest challenge you've faced so far?
In a startup, I believe there are so many potential distractions and so little time to get everything done. Therefore, I think the biggest challenge for me is not to get distracted by things that aren't really important at the end of the day. We try to keep our business KPIs very simple and clear and reinforce them to the team all the time so as not to lose sight of what matters.

What's been the greatest reward?
I've been fortunate to start a company that has a social mission to improve the workplace for women, which is in itself very fulfilling. However, what I didn't foresee as clearly was the added benefit of being able to recruit a team of colleagues who are also attracted to our social mission. That creates a common goal beyond business success and survival that has made a huge difference in terms of culture and day-to-day office camaraderie.

What's one piece of advice you'd give to another entrepreneur just starting out?
I think you have to be realistic about your odds and understand that it's not about being perfect, but about adjusting, being flexible and getting back up after any failures come your way. There are a lot of unexpected twists and turns in an entrepreneur's life and you have to be prepared or mentally ready for that reality.

This article originally appeared on the Project Entrepreneur website and has been condensed for clarity.

Published on: Oct 13, 2017