What are some tips for designing a product that millions of people use? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.

Answer by Jonathan Badeen, Co-Founder and Chief Strategy Officer at Tinder, on Quora:

When we developed the Swipe Right, we were thinking about the quickest way for users to get from Point A to Point B (seeing their matches). I would encourage all product designers to approach their user interface from a place of making things easier and more intuitive for your users. If the design, action, and flow are all based on what will be easiest and the most natural, users will stay on the app longer and engage with it more - and more frequently. At the same time, we also have the buttons so that users can choose to tap to "Like" or "Nope" on a potential match. This means that there is minimal user education necessary. Gestures can be faster and more pleasurable, but we want training wheels when dealing with millions of people.

Another element that you find a lot of apps integrating now is gamification. This is another way to make sure that users are having fun with the product, whether it's helping them find a job, learning how to invest, or study. While Tinder's ultimate goal is to help connect people with matches and develop meaningful relationships, we wanted to make sure that it was still fun to use - both to take the pressure off and to make sure that our users continue to have a good experience while they're on the app.

Finally, simplicity is always better. At Tinder, we're constantly making small tweaks and updates to the interface to further streamline and simplify - this includes both the parts of the app that users see and interact with directly, as well as the infrastructure that powers the app itself. A lot of iterations are left on the cutting room floor. Since we have users all over the world, we're always looking for ways to make sure the Tinder experience translates well, and is intuitive, simple, and fun.

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Published on: Sep 27, 2017