There are individuals or teams of people at small, medium, and large companies that spend their hours creating and updating project plans or tracking workflow through a process manually. They produce one-off gantt charts, purpose-built, fragile spreadsheets, and single-use powerpoint status update slide decks. We've all seen managers troll around, cubicle to cubicle, monitoring their teams to gain more efficiency or to re-allocate work. At its worst, this creates an us-versus-them dynamic between managers and teams. This is all too painful given the tech that is being built today. There is a better way!
Think back to a time before we used Google Docs to collaborate on a document. One person would write the document, attach it to an email for someone else to download, save a new version, make edits and email it back. Or when the only plan of record for a marketing campaign launch was an outdated spreadsheet. Thanks to rapid adoption of cloud-based, best-in-breed tools in the past decade, the modern workplace offers more ways than ever before to collaborate and create.
Armies of engineers over the past generation have been focused on making companies more efficient through software. All too often, these enterprise solutions require millions of dollars of customization and end up being ridiculously painful for the actual worker who uses it. Here's the great part. Team efficiency and team engagement can be generated together in a single tool. Asana is one of these tools.
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