Why is Yelp fighting with Google? What are they fighting about? originally appeared on Quora - the knowledge sharing network where compelling questions are answered by people with unique insights.
I think at this point everyone can agree that Google Search (and it's associated AdWords business) is a monopoly in every sense of the word. On the web they're probably well over 70% of the market and on mobile it's nearly 100%. While operating a monopoly is not illegal it does mean your operations and conduct are subject to additional rules, regulations, and scrutiny, primarily to ensure you're not maintaining that monopoly illegally. From my perspective there is no question that Google is both harming consumers and illegally defending their monopoly by restricting distribution of key competitors in search.
In Google's early days they made fun of competitors like Yahoo that offered paid inclusion and pushed users to "house owned" properties. Ironically, Google's search service now operates the same way. For valuable queries (which are often searches with local intent - like "plumber san francisco") you'll be hard pressed to find an organic result above the fold. You'll also typically be pushed towards inferior Google-owned properties like Google+ Local that don't have the high quality or quantity of content that competitors can provide.
We, along with a few other companies and consumer advocacy groups, have put together a website that outlining our core arguments of how Google has lost it's way and hurt consumers and competition ... it's called Focus On The User and I'd invite you all to check it out.
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