Do you need passion to be a successful entrepreneur? originally appeared on Quora - the knowledge sharing network where compelling questions are answered by people with unique insights.
Yes, passion is a requirement. But you don't necessarily have to be passionate about the product you sell.
This is where I think a lot of entrepreneurs get it wrong. Personally, I believe most successes are a result of pure perseverance, and in order to have the stamina to stick with it, you need passion.
You don't, however, necessarily need passion for the product or service you provide. It's great if you do, but it's definitely not a requirement. Some of the most profitable businesses provide dirty, boring, unsexy products or services. If you are not willing to investigate seemingly uninteresting industries, you will miss out on a lot of great opportunities.
A family member of mine became a millionaire due to the success of his business, which involves hauling sludge by truck. I can guarantee that he isn't too passionate about sludge, but he is very passionate about the business that sludge hauling built.
You need to be extremely passionate about helping your customers solve problems, building a successful company, creating jobs, recruiting an amazing team, etc. Those are non-negotiable.
Everyone is trying to build the next cool, hip social app, or create a viral product that everyone has to have. Let them. While they are chasing the fun product or service they are passionate about, you are free to find your own sludge. Your sludge can be something that nobody really wants to address but is a big problem, and that people are happy to pay to have solved.
Trust me, when you build a great company around any product or service, you will eventually learn to be passionate about what you sell because you will understand that selling your "sludge" makes everything else possible.
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