If you're done contemplating whether millennial are entitled or not, you might want to shift your focus onto this 23-year-old I met recently - one who speaks passionately about how he's helping millennials become a better version of themselves and create things that matter.
Rob Fajardo is unlike most millennials you'd meet today. By now, he's already founded and runs several companies, consults people in scaling their businesses, speaks at conferences inspiring other millennials and also works closely with inner city millennials who live in poverty and crime ridden neighborhoods.
For instance, Rob worked closely with a mentee of his named Shakur who has had to deal with murder, drugs, and crime his whole life. Rob taught Shakur ways he could make an income online by building a personal brand through social media and then leveraging the attention to gain clients, media, exposure and sponsorship. Shakur now volunteers for community service and works with organizations like butterflydreams.org and thefutureproject.org
As a millennial, Rob feels he has an obligation and responsibility to facilitate the inner genius of everyone around the world. "Each person has a gift and if they are given the right resources and community then all they need is proper facilitator to lead them through the process of uncovering more of what is already inside them, their purpose," says Rob on what inspires him to help millennials.
I spoke to him about how millennial entrepreneurs could lead a purpose-driven life doing what they love, and excel at that.
Leave Normal Behind
Rob founded the Leave Normal Behind global movement in 2013 that inspires others to become the best version of themselves and create things that matter. In 2017, he plans to scale the offline events company so that the online Leave Normal Behind content will drive purpose driven people to meet face-to-face in a variety of events ranging from small exclusive 25-person masterminds, wellness retreats and an annual Gala.
"Ultimately by becoming the best version of yourself, you then create things that you love and thus spread more love," he adds.
The way you can do this is by first identifying your answer to this question: If money did not exist, what would you do everyday to make you happy, satisfied and fulfilled?
Build a personal brand
If you have a Facebook, LinkedIn, Instagram, Twitter or Snapchat profile, then whether you like it or not, you have a personal brand. People are making judgements about you and seeing how you carry yourself, the content you create, the people you surround yourself with and the messages that you spread.
Rob believes that authenticity and transparency are huge differentiators between those who are able to have sustainable success and legacy, and those who are get rich quick and burn because of no long lasting relationship.
He recently worked with a client named Bobby who was a recovering drug addict turned successful salesmen. Within weeks, Rob helped Bobby define his brand architecture, state his purpose, and align his content to create cohesive online messaging. From this online transformation, Bobby was able to increase his car sales by 150%.
Rob suggests the following five things millennials can do to build a personal brand:
- Identify your 'Why'. It is the crux of your messaging.
- Redesign all your social media to be professional with logos, new cover photos, and a profile picture.
- Decide what platform you are going to dominate and build a following on.
- Decide what type of content you are going to create - blogs, videos, statuses, tweets, podcasts, photos, etc.
- Commit to posting at least 3 pieces of content a week on a social media platform.
Lead a purpose-driven life
It's normal for people to get comfortable in a 9-5, get a monthly pay check and be complacent about fighting the voice in their head to do something different.
As someone who positions himself as the voice for millennials and by the age of 23, has already helped many brands gain traction and generate revenue, attributes his success to leading a purpose driven life, 'overcoming obstacles towards a defined goal'.
"If you are unwilling to overcome obstacles, then it most likely means you do not truly stand for anything. And if you don't stand for anything, then you'll fall for everything," he says.