Time and time again, I've heard aspiring entrepreneurs say, "I want to make an impact." I once spoke these words too. Today, everyone is married to the idea of making an impact.
In order to do so, you must be impactful. But what does that actually entail? What does it truly look like to implement change?
It isn't necessarily something that can be measured like a key performance indicator (KPI). Nor is it something you can see on a sign or written out in a report. Being impactful is an experience you share, a feeling you create, which has the side effect of creating impact.
Being grateful is a felt experience, practicing gratitude is an action. The same goes with impact. When you make it a mission to be more impactful, you are required to infuse motivated change into what you are doing and who you are. Here's how this plays out in practice and how to do it:
1. Double down on your strengths.
The fastest and most powerful way to show up in this world and create change is by standing in what makes you great. Instead of going wide and shallow in what you know, go deep and narrow. Hone in on the few skill sets and attributes that you innately possess.
While you may think you know yourself, ask others where they believe your strengths lie. You may be surprised to learn their answers. What comes naturally to you tends to be so easy, you don't even realize it is a strength. You assume everyone can do it too.
For example, I am naturally a curious person. I love to ask people questions and figure out what makes them tick. It wasn't until I started my podcast and received feedback from listeners and guests that I realized I have a natural knack for pulling insight and truth out of others.
When you live in your strengths, you engage life in a way that your weaknesses don't. You show up from a place of confidence and a mindset of possibility. Approaching situations and people from this place helps you to become truly impactful.
2. Learn to incorporate feedback.
Consider how you are showing up around those around you. Take the time to read the feedback and deliver change with this insight in mind. This could be in a product or from someone around you.
When I started my first e-commerce company, I spent endless amounts of time reading through Amazon reviews. I grew a deep understanding of what customers liked, hated, or wanted more of. I was then able to not only incorporate this feedback and provide a better product in the future but to leave the customers who provided their insights with a feeling of value. By letting them know their voices were heard and honored, I was able to make an impact on how they saw themselves and what they had to say.
3. Give it your all.
Your best is a felt experience. Your energy is high when you are doing your best, the level of care is present, and the desire to show up fully is evident. This impact is a felt experience. You generate a feeling that positively affects others.
On the flip side, you have probably been on a team or in a room with someone who doesn't care and brings little to the table. You were likely irritated, frustrated, and may have even spoken up against them. That energy and action will have a profound impact on you -- in a negative way. How you choose to show up has the capacity to completely alter an experience, a person, and the future. This is something that anyone -- no matter how successful, educated, or well-spoken they are -- can control.
The ripple effect of being impactful is far greater than any tangible impact you can make. When you help improve one person's life, they will help others, and so forth. You can't actually measure impact. So, measure how impactful you and your products are in every moment.