Julia Cheek: Real Talk Business RebootInc. Video Staff What Julia Cheek Learned From Everlywell's Dramatic Covid PivotVideo: The founder and CEO of home health testing startup Everlywell tells the story of how her company got its Covid-19 tests to market--and how she's changed as a leader.
Real TalkMatt Haber How Everlywell's Julia Cheek Makes Big Decisions QuicklyThe Austin-based health-tech entrepreneur talked with Inc. about the strategic moves that led to her company's breakthrough success.
Julia Cheek: Real Talk Business RebootInc. Video Staff How to Make Decisions When the Stakes Are HighVideo: Julia Cheek, founder and CEO of Everlywell, recounts how the company decided to put all its energy into Covid-19 testing.
Julia Cheek: Real Talk Business RebootInc. Video Staff How 'Shark Tank' Changed the Game for EverlywellVideo: Appearing on the show showed Everlywell that its product could resonate with a much wider audience, says Julia Cheek, the company's founder and CEO.
Real TalkSophie Downes Watch: Everlywell's Julia Cheek on Leadership Lessons from the Covid-19 CrisisThe health-tech entrepreneur spoke on launching Covid-19 tests in two weeks, cutting red tape, and worrying 'like a mom' about her team.
Julia Cheek: Real Talk Business RebootInc. Video Staff How This Female Founder Landed Capital for Her First StartupVideo: Everlywell's Julia Cheek describes the challenges of fundraising as a first-time founder--even with a Harvard MBA.
Julia Cheek: Real Talk Business RebootInc. Video Staff When Making Hard Decisions, Think Beyond the DataVideo: Making good decisions requires equal parts brain and heart, Everlywell founder and CEO Julia Cheek says.
Julia Cheek: Real Talk Business RebootInc. Video Staff How Managing Through Crises Changed This CEO's LeadershipVideo: Everlywell founder and CEO Julia Cheek says leading through a pandemic, economic downturn, and social unrest has changed how she approaches her job.
Julia Cheek: Real Talk Business RebootInc. Video Staff How a Busy Founder Stays Balanced in QuarantineVideo: Walking meetings and home workouts are two ways that Everlywell's Julia Cheek stays focused and healthy while working from home.
Julia Cheek: Real Talk Business RebootInc. Video Staff How to Innovate on a BudgetVideo: As the economic crisis worsened, Everlywell was working hard to meet Covid-19 testing needs--while cutting costs severely to avoid layoffs, founder and CEO Julia Cheek says.
Kendra Scott: Real Talk Business RebootInc. Video Staff Kendra Scott: Focus on Your Customers, Not on Your BusinessVideo: The jewelry and lifestyle entrepreneur says your company's success hinges on your ability to connect with the people you serve.
Real TalkMatt Haber This Billion-Dollar Brand's Covid Strategy: Act Like a Startup AgainAustin-based jewelry and home decor seller Kendra Scott reminds herself that there are lessons in every challenge and that the customer is always the boss.
Real TalkInc. staff Watch: Kendra Scott on Connecting to Your CustomersIn Inc.'s 'Real Talk: Business Reboot' series, the lifestyle brand founder offered advice on what entrepreneurs should focus on during the pandemic and beyond.
Kendra Scott: Real Talk Business RebootInc. Video Staff Kendra Scott: A Great Workplace Doesn't Need Four WallsVideo: The jewelry business owner says companies are now realizing that physical offices are not as crucial as they thought.
Kendra Scott: Real Talk Business RebootInc. Video Staff Why Brick-and-Mortar Retail Still Has a Bright FutureVideo: Jewelry entrepreneur Kendra Scott says shoppers will always have a need for the human connection you can only get in physical stores.
Kendra Scott: Real Talk Business RebootInc. Video Staff Kendra Scott: How the Retail Industry Will ChangeVideo: Businesses will need to remain flexible as customer needs shift after the pandemic, the lifestyle entrepreneur advises.
Kendra Scott: Real Talk Business RebootInc. Video Staff How to Maintain Your Team's Well-BeingVideo: Entrepreneur Kendra Scott explains how she has made her employees feel supported, needed, and engaged during the pandemic.
Kendra Scott: Real Talk Business RebootInc. Video Staff Kendra Scott: How the Financial Crisis Helped My BusinessVideo: Realizing she needed to quickly transform her lifestyle brand, the entrepreneur made a pivot that ultimately led to huge growth.
Kendra Scott: Real Talk Business RebootInc. Video Staff The Importance of a Diverse Supply ChainVideo: Focus on the future--even as much as 20 years ahead--to maintain your supply chain, advises lifestyle entrepreneur Kendra Scott.
Kendra Scott: Real Talk Business RebootInc. Video Staff Kendra Scott: My Secret for Overcoming SetbacksVideo: The lifestyle entrepreneur says she would never have achieved the successes in her career and personal life without experiencing the down times that preceded them.
Kendra Scott: Real Talk Business RebootInc. Video Staff How to Delight Your Customers Every Single DayVideo: Your customer is your boss, entrepreneur Kendra Scott says, so your primary job is to bring her joy.
Real TalkTim Crino David Droga: The Future of Advertising and What It Will Take to SucceedThe creativity guru spoke to Inc. about what will stay and what will go.
David Droga: Real Talk Business RebootInc. Video Staff David Droga: Creativity Is Your Competitive AdvantageIn Inc.'s 'Real Talk: Business Reboot' exclusive live virtual event, the founder of influential creative agency Droga5 gave advice for staying inspired and crafting messages that will resonate with your audience.
Real TalkSophie Downes Seth Godin Wants You to Act Like a HumanIn Inc.'s 'Real Talk' virtual event, the marketing guru advised business owners to get back to basics.
Seth Godin: Real Talk Business RebootInc. Video Staff Seth Godin: Commit to Serving Your AudienceVideo: The popular author explained what entrepreneurs must do find the right customers and give them the products--and the treatment--they need.
Real TalkInc. staff Watch: Mark Cuban on Where Small Business Owners Go From HereCheck out the highlights from Inc.'s series premiere of Real Talk: Business Reboot, in which Mark Cuban fielded questions from business owners across industries.
Real TalkEmily Canal Rebecca Minkoff's 5 Tips for Weathering a DownturnKeep trying new things and be honest if things don't work out.
Real TalkInc. Video Staff Fashion Entrepreneur Rebecca Minkoff on How to PivotVideo: Fashion entrepreneur and creative director Rebecca Minkoff shares tips for adapting during a crisis.
Jim Kwik: Real Talk Business RebootInc. Video Staff Jim Kwik on Optimizing Your BrainVideo: Productivity expert Jim Kwik shares tips for improving focus and boosting success.
Jason Fried: Real Talk Business RebootInc. Video Staff Basecamp CEO Jason Fried on How Remote Teams WinVideo: Remote work expert Jason Fried shares tips for managing a remote workforce successfully.
John Paul DeJoria: Real Talk Business RebootInc. Video Staff John Paul DeJoria on How to Spot Opportunities in a Harsh Business ClimateVideo: The billionaire entrepreneur discusses the methods and the mindset necessary to overcome the adversity companies now face.
Mark Cuban: Real Talk Business RebootInc. Video Staff Ask Me Anything With Mark CubanThe Shark Tank star talks about pivots, producitivity and the future of American business, post-Covid-19.
Special EventInc. staff Sign Up Today: Julia Cheek on How Everlywell Fast-Tracked Its Covid Test, Livestream at 3 p.m. ETLearn how this healthtech entrepreneur marshaled her team, investors, and partners to expedite Everlywell's at-home test kit to save lives--and hasten the country's recovery.
Kendra Scott: Real Talk Business RebootInc. Video Staff How to Create Community With Your AudienceEven during lockdown there are nearly limitless ways to keep in touch with customers, entrepreneur Kendra Scott says.
David Droga: Real Talk Business RebootInc. Video Staff Why Data and Narrative Go Hand in HandDroga5 founder David Droga says data and artificial intelligence can help guide advertisers, rather than replacing old-school methods.
David Droga: Real Talk Business RebootInc. Video Staff How to Find Your Brand's Voice, According to David DrogaDon't just throw things out to see if they stick, says creative-agency founder David Droga. The most successful brands are the ones that stay true to themselves.
David Droga: Real Talk Business RebootInc. Video Staff Stop Advertising EverywhereAdvertising expert David Droga says advertising for its own sake doesn't work--if you're not adding value to your audience, you should get out of the way.
David Droga: Real Talk Business RebootInc. Video Staff David Droga on the Only Two Types of Advertising That MatterWhen you have a unique product or service, keep your ads straightforward; otherwise, use creative strategies to win over consumers. Don't try to do both, says Droga5 founder David Droga.
David Droga: Real Talk Business RebootInc. Video Staff Why Bots Will Never Replace Humans in Advertising, According to David DrogaAdvertising guru David Droga says bots can be useful for generating straightforward ads, but only humans can capture cultural trends and emotions.
David Droga: Real Talk Business RebootInc. Video Staff David Droga on How Your Brand Can Lead Instead of FollowIt's tempting to follow the same playbook as other brands, but if you want to make an impact, you can't restrict yourself to what's comfortable, says creative-agency founder David Droga.
David Droga: Real Talk Business RebootInc. Video Staff David Droga: Influencer Marketing Is Losing Its LusterThe pandemic has revealed that using wealthy influencers and celebrities to boost your product isn't the best way to connect with consumers, according to advertising expert David Droga.
Real TalkSophie Downes Watch: David Droga on Advertising During a PandemicThe founder and creative chairman of creative agency Droga5 says to win over consumers, you must stay true to your brand and be deliberate.
David Droga: Real Talk Business RebootInc. Video Staff David Droga on the Problem With Coronavirus AdvertisingAs brands have shifted their messages to express empathy during the pandemic, they've become too similar to one another, advertising expert David Droga says.
David Droga: Real Talk Business RebootInc. Video Staff David Droga: You Can't Force Your Ad to Go ViralDon't spend lots of money trying to go viral, says David Droga of creative agency Droga5. If you create something unique, it will take on a life of its own.
David Droga: Real Talk Business RebootInc. Video Staff David Droga: Why 'Spitballing' Is the Key to InnovationAdvertising agency founder David Droga believes the best creative practice blends solo problem-solving with spontaneous group discussions.
David Droga: Real Talk Business RebootInc. Video Staff David Droga: The Business Day Trip Won't Survive Covid-19After the coronavirus pandemic, you'll no longer fly to another city just for a short meeting to "seal the deal," advertising guru David Droga says.
Real TalkInc. staff Inc. Exclusive Event: Kendra Scott on Retail Pivots and Connecting With CustomersThe jewelry and lifestyle entrepreneur will share her strategies and answer your questions in a live Q&A at 2 p.m. Eastern today. Register now.
Seth Godin: Real Talk Business RebootInc. Video Staff You Don't Have to Be Original to Be a SuccessIf an idea serves your audience, it doesn't matter if you came up with it, says marketing guru Seth Godin.
Seth Godin: Real Talk Business RebootInc. Video Staff The Difference Between Advertising and MarketingMarketers help people understand their choices, author Seth Godin says. And it's not just businesses that do it every day.
Seth Godin: Real Talk Business RebootInc. Video Staff Pick Your Audience and Forget Everyone ElseMarketing guru Seth Godin says as a small business owner you need to identify who the people you serve are, and treat them with empathy.
Seth Godin: Real Talk Business RebootInc. Video Staff Don't Expect to Save Everything During This CrisisMarketing expert Seth Godin says when you demonstrate to your employees and customers that you're doing the best you can, they will respond.
Seth Godin: Real Talk Business RebootInc. Video Staff Authenticity Is Overrated. Here's What You Need InsteadThere's a lot of emphasis placed on being authentic with your audience, but consistency is far more important, says author Seth Godin.
Real TalkInc. staff Watch: Seth Godin on Finding Your Audience and Serving It WellIn a new installment of Inc.'s 'Real Talk: Business Reboot' series, the marketing guru discusses how to identify the customers you're trying to help and earn their trust.
Seth Godin: Real Talk Business RebootInc. Video Staff Why You Need to Embrace ChangeBusiness expert Seth Godin says that getting on board with change is the only way small businesses can stay ahead of bigger competitors.
Seth Godin: Real Talk Business RebootInc. Video Staff To Find Your Audience, Ask Yourself This QuestionInstead of competing for customers' attention, strive to help them and gain their trust, says author Seth Godin.
Seth Godin: Real Talk Business RebootInc. Video Staff When You Have the Wrong Product, Nothing Else MattersStop selling products that your audience doesn't need and get back to why you started your business, advises marketing expert Seth Godin.
Rebecca Minkoff: Real Talk Business RebootInc. Video Staff How to Build Mental ToughnessFashion entrepreneur Rebecca Minkoff discusses the importance of developing thick skin for entrepreneurs.
Real TalkInc. Video Staff How to Handle Layoffs With CompassionFashion entrepreneur Rebecca Minkoff talks about conducting layoffs and furloughs the right way, and what not to do.
Rebecca Minkoff: Real Talk Business RebootInc. Video Staff The Future of In-Store ShoppingBrick-and-mortar retailers will need to reimagine how they engage with customers in the post-Covid-19 environment, according to fashion entrepreneur Rebecca Minkoff.
Rebecca Minkoff: Real Talk Business RebootInc. Video Staff How to Discount During the PandemicFashion entrepreneur Rebecca Minkoff explains how to discount your products without damaging your brand reputation.
Rebecca Minkoff: Real Talk Business RebootInc. Video Staff How to Avoid the Pitfalls of PivotingFashion entrepreneur Rebecca Minkoff shares tips for pulling off a successful business pivot.
Real TalkInc. staff Watch: Rebecca Minkoff on Designing Your PivotCheck out the highlights from Inc.'s latest Real Talk: Business Reboot webinar, in which fashion entrepreneur Rebecca Minkoff shares tips for how to pivot during a crisis.
Rebecca Minkoff: Real Talk Business RebootInc. Video Staff How to Pivot Your Business During a CrisisFashion entrepreneur Rebecca Minkoff explains why every company needs to experiment to adapt to the Covid-19 pandemic.
Jason Fried: Real Talk Business RebootInc. Video Staff The Problem With Real-Time CommunicationAsking workers to give immediate feedback multiple times per day can create a toxic working environment, according to Basecamp CEO Jason Fried.
Jason Fried: Real Talk Business RebootInc. Video Staff How to Preserve Your Company Culture in a Remote WorldBasecamp CEO Jason Fried shares tips for keeping employees engaged while working remotely.
Jason Fried: Real Talk Business RebootInc. Video Staff The Future of Office DesignOpen office layouts and the amount companies spend on rent will likely change after Covid-19, according to Basecamp CEO Jason Fried.
Jason Fried: Real Talk Business RebootInc. Video Staff How to Help Parents Working RemotelyBasecamp CEO Jason Fried explains how he helps employees balance parenthood and work during Covid-19.
Jason Fried: Real Talk Business RebootInc. Video Staff How To Evaluate Remote Work Without Spying Tracking employee work with surveillance software is a costly mistake, according to Basecamp co-founder Jason Fried.
Jason Fried: Real Talk Business RebootInc. Video Staff Why You Shouldn't Replace Meetings With Video ConferencesNot all in-person meetings need to happen virtually when working remotely, according to Basecamp co-founder Jason Fried.Â
Jason Fried: Real Talk Business RebootInc. Video Staff How to Be Efficient Instead of BusyRemote work allows employees to be productive rather than just busy, according to Basecamp CEO Jason Fried.
Jason Fried: Real Talk Business RebootInc. Video Staff Why Check-In Meetings Are a Waste of TimeBasecamp CEO Jason Fried shares a better way for managers to conduct check-in meetings.
Jason Fried: Real Talk Business RebootInc. Video Staff Why Remote Work Beats Working in an OfficeBasecamp CEO Jason Fried explains why working remotely allows employees to be more productive.
Real TalkInc. Video Staff John Paul DeJoria's 4 Tips for Overcoming AdversityJohn Paul DeJoria, the co-founder of John Paul Mitchell Systems and The Patrón Spirits Company, shared his best advice for overcoming adversity and persevering in the pandemic.
Jim Kwik: Real Talk Business RebootEmily Canal Jim Kwik's 5 Tips for Optimizing Your BrainIt's not just you: It's hard to focus right now. Brain coach Jim Kwik wants to help.
Jim Kwik: Real Talk Business RebootInc. Video Staff Why You Should Focus on Small, Simple StepsMaking progress toward a goal will always be easier if you focus on immediate actions rather than the entire task, according to productivity expert Jim Kwik.
Jim Kwik: Real Talk Business RebootInc. Video Staff The Most Important Networking SkillEffective networking comes down to a very simple principle that many people fail to master, according to author and productivity expert Jim Kwik.
Jim Kwik: Real Talk Business RebootInc. staff Watch: Jim Kwik on Unleashing Your Brain PowerCheck out the highlights from Inc.'s latest Real Talk: Business Reboot webinar, in which the author and brain expert Jim Kwik shares tips for improving focus and boosting success.
Jim Kwik: Real Talk Business RebootInc. Video Staff How to Boost Your Creativity in QuarantineSocial distancing offers a unique opportunity to develop your creativity, according to productivity expert Jim Kwik.
Jim Kwik: Real Talk Business RebootInc. Video Staff How to Practice Good Mental HygieneControlling your focus by limiting your engagement with certain things will lead to better mental hygiene, according to brain expert Jim Kwik.
Jim Kwik: Real Talk Business RebootInc. Video Staff How to Win the Day By Starting It RightProductivity expert Jim Kwik explains how to jump-start your mind from the moment you wake up.
Jim Kwik: Real Talk Business RebootInc. Video Staff Jim Kwik on How to Optimize Your BrainMaking better decisions starts with avoiding the digital deluge, according to brain expert Jim Kwik.
Real TalkInc. staff Watch: John Paul ​DeJoria on the Keys to Overcoming AdversityIn Inc.'s Real Talk: Business Reboot series, the John Paul Mitchell Systems founder offers lessons on staying positive and finding opportunities.
John Paul DeJoria: Real Talk Business RebootInc. Video Staff The Secrets to Billionaire John Paul DeJoria's SuccessThe co-founder of John Paul Mitchell Systems offers some advice that helped him build his business empire.
John Paul DeJoria: Real Talk Business RebootInc. Video Staff The Art of Communicating With CustomersSales depend on a clear presentation of the features and benefits you're offering, says billionaire entrepreneur John Paul DeJoria.
John Paul DeJoria: Real Talk Business RebootInc. Video Staff Where the Best Business Opportunities Are Right NowPatron Spirits co-founder John Paul DeJoria explains how to spot the indicators of a promising business.
John Paul DeJoria: Real Talk Business RebootInc. Video Staff To Survive Today, Focus Only on TomorrowBillionaire entrepreneur John Paul DeJoria says the only way to get through the current business climate is to immediately look beyond it.
Real TalkGraham Winfrey John Paul DeJoria's 4 Tips for Beating Adversity Here's how the self-made billionaire perseveres during hard times.
John Paul DeJoria: Real Talk Business RebootInc. Video Staff How to Maintain a Personal Touch With Customers RemotelyEven from home you can make sure they know you're there for them, says John Paul Mitchell Systems co-founder John Paul DeJoria.
John Paul DeJoria: Real Talk Business RebootInc. Video Staff Why You Should Resist Dropping Your PricesFamed entrepreneur John Paul DeJoria suggests a better pricing strategy for winning over customers when sales are down.
John Paul DeJoria: Real Talk Business RebootInc. Video Staff Why You Need to Be in the 'Reorder' BusinessJohn Paul Mitchell Systems co-founder John Paul DeJoria lays out the elements your products need to sustain your business long-term.
John Paul DeJoria: Real Talk Business RebootInc. Video Staff What It Takes to Stay Positive When Things Are at Their WorstYou can't change yesterday's newspaper, says famed entrepreneur John Paul DeJoria. But you can make sure tomorrow will be better.
John Paul DeJoria: Real Talk Business RebootInc. Video Staff How to Bounce Back From RejectionJohn Paul DeJoria recounts how he managed to scratch out his first sales during John Paul Mitchell Systems' early days.
Mark Cuban: Real Talk Business RebootInc. Video Staff How Retail Stores Can Pivot to SurviveRetailers will need to change a variety of policies to adapt to the new environment after the Covid-19 crisis.
Mark Cuban: Real Talk Business RebootInc. Video Staff What Mark Cuban Says the Future of Meetings and Business Travel Will Look LikeMeetings and business travel will change dramatically after the Covid-19 crisis, according to Mark Cuban.
Mark Cuban: Real Talk Business RebootInc. Video Staff How to Inspire Your Employees While Making CutsSmall businesses will have to make some tough decisions during the Covid-19 crisis. Here's why Mark Cuban says the key to keeping employees inspired is being transparent and honest.
Mark Cuban: Real Talk Business RebootInc. Video Staff Why Every Business Owner Needs to Invest in Artificial IntelligenceWhy Mark Cuban believes the A.I. revolution will have a greater impact on industries than almost every other technological innovation.
Mark Cuban: Real Talk Business RebootInc. Video Staff Mark Cuban: How to Increase Productivity While Working RemotelyHere's how to eliminate unnecessary meetings and tasks while working from home.
Mark Cuban: Real Talk Business RebootInc. Video Staff Why You Should Get a Loan Even If You Don't Need ItBuilding a relationship with your banker now could be beneficial for your company in the long run.
Mark Cuban: Real Talk Business RebootInc. Video Staff How to Adjust Your Pricing During Covid-19Why Mark Cuban says lowering prices during Covid-19 could make sense for your bottom line.
Mark Cuban: Real Talk Business RebootInc. Video Staff Why Business Owners Should Renegotiate Rental Agreements During Covid-19Mark Cuban encourages small business owners to ask for rent reductions during the Covid-19 crisis. Here's how to do it.
Mark Cuban: Real Talk Business RebootInc. Video Staff Mark Cuban: Why Your Company Should Still Be AdvertisingIf your business is still selling products during Covid-19, here's why you should still be advertising.
Mark Cuban: Real Talk Business RebootInc. Video Staff How to Pivot Your Business Model, According to Mark CubanHere's how business owners should think about taking their company in new directions after the Covid-19 crisis.
Mark Cuban: Real Talk Business RebootInc. Video Staff What Mark Cuban Would Do As PresidentHere's how Cuban would address some of the many challenges facing the U.S. economy.
Mark Cuban: Real Talk Business RebootInc. Video Staff How to Know If Your Business Can Survive Covid-19Returning your business to growth will require identifying opportunities to adapt in your industry right now.
Real TalkEmily Canal Mark Cuban: America 2.0 Is on the Other Side of This PandemicFounders can better position themselves if they're agile and honest about the struggles ahead.
