Facebook has been getting a lot of flak from company frustrated by their increasing inability to reach customers on the social media platform. Now, though, it seems that Mark Zuckerberg's company is throwing brands a bone, offering "call-to-action" buttons on their pages.

On Thursday, Facebook announced it is rolling out seven new buttons that businesses can place at the top of their pages (next to the "like" and "message" buttons) to help them better leverage their audience on the platform. The seven options are Book Now, Shop Now, Sign Up, Contact Us, Use App, Play Game, and Watch Video.

According to Nichole Kelly, CEO of digital marketing company Social Media Explorer, this is the first time Facebook isn't taking away something from businesses. "It's a good show from Facebook that they actually care about brands," she says.

Kelly advises companies of all sizes to take advantage of the buttons. She suggests really thinking about which of the buttons make sense for your business and then testing one or two out, depending on how many Facebook lets you add. The Sign Up button, for example, could be particularly useful.

"From a brand perspective, getting contact information with an option for email is ideal because then they're in your database, and you can continue to market to them," Kelly explains. "The first [goal] for me would be revenue, the second would be contact information for email database."

One online retailer, Dollar Shave Club, says it has already seen positive results the new feature. "Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition," Dollar Shave Club's director of acquisition Brian Kim said, according to Facebook's blog post.

Facebook plans to roll the buttons out across the U.S. over the next few weeks, and worldwide next year. The company has yet to detail how exactly brands will be able to get these buttons and how much they'll cost.

Still, it's early to get too excited about how the buttons can jump-start your Facebook presence, Kelly warns. "For brands, I would proceed with cautious optimism because they're testing this right now, but it doesn't necessarily mean they're going to keep it," she says. "Use it while it's there, but don't bank on it being there for the extended term because as you know they give us this stuff and sometimes they take it away."