Unlike print media, digital media offers an endless amount of space for words without the restrictions of a finite piece of paper. Nonetheless, brands should be wary of rambling on and on.

While there is no one size fits all when it comes to the length of your branded content, this helpful infographic from Buffer and SumAll is a great place to start. Think of it as a set of guidelines to direct you when crafting the perfect Tweet or YouTube video.

 inline image