After the Supreme Court struck down Roe v. Wade last week, some brands and founders are stepping up to raise money for abortion funds through personal fundraisers and donations.

Yesterday, Away co-founder and CEO Jennifer Rubio shared on Instagram that she and her husband, Stewart Butterfield, CEO and co-founder of Slack, would match up to $1 million in donations made within 72 hours to the National Network of Abortion Funds, an organization of 90 local abortion funds across the United States. "The devastating decision to overturn Roe v. Wade disproportionately impacts people of color and the most marginalized communities. People facing barriers to abortion access often face more than one, beyond the cost alone," Rubio wrote on Instagram. "That's why many abortion funds also provide practical support, including transportation, child care payment, lodging, translation services, and more."

Several brands have also shared their donations on social media. The Vancouver, British Columbia-based activewear brand Lululemon shared that it made a $500,000 donation to the Center for Reproductive Rights, a global human rights organization of lawyers and advocates for reproductive justice. 

Others have donated proceeds to pro-abortion organizations. This week, New York City-based underwear brand Parade launched a three-item collection, with 100 percent of sales going to the National Network of Abortion Funds. Since its launch in 2019, Parade has operated with a 1 percent nonprofit giveback program, donating to organizations including Planned Parenthood of Massachusetts and the Black Women's Health Alliance. The Los Angeles fine jewelry brand Kinn also pledged to donate 15 percent of this week's profits to "organizations fighting to provide women with access to safe reproductive health care." Founder Jennie Yoon also shared that the brand is developing a product that will contribute 100 percent of its proceeds to reproductive rights organizations.

Last week, many founders took to social media to voice their dissent for the Supreme Court's decision, made in its Dobbs v. Jackson Women's Health Organization ruling on June 24, which upended the nearly 50-year precedent, allowing for a constitutional right to abortion. Leading up to the decision and in days following, companies have also pledged their financial support for employees seeking abortions. Now, many of those organizations may have to navigate tricky legal territory to keep those promises.