After two years of virtual events, Reid Hoffman has a feeling that entrepreneurs are eager to get together in-person again.
The LinkedIn co-founder turned podcast host announced today he'll kick off his brand's Masters of Scale Summit in San Francisco on October 18-20, 2022. The event aims to bring together leaders of fast-scaling companies into a collaborative environment, where they'll watch speakers like Airbnb CEO Brian Chesky, Uber CEO Dara Khosrowshahi, Thrive CEO Arianna Huffington, and Microsoft CEO Satya Nadella discuss their predictions for the future of tech, the secrets for growth, and more.
The inaugural Summit is a spin-off of Hoffman's five-year-old podcast, Masters of Scale, in which the investor and entrepreneur interviews founders about their entrepreneurial journeys and advice. But live events were always a part of the plan: "Before we even launched the first episode, we knew it would be more than a podcast," says June Cohen, co-founder and CEO of WaitWhat, the media company that produces Masters of Scale.
Prospective attendees can apply on the event's website, though acceptance isn't guaranteed. The Summit aims to have 800 "hand-picked" audience members, including CEOs of unicorn and "soonicorn" companies, investors, disruptive founders, non-profit executives, and "fascinating people"--artists, scientists, and other innovators. WaitWhat will also produce a livestream version of the two-day conference that will be made available to the employees of invited founders and executives, as well as the general public.
While Cohen has a strong background in "master class" style events as a former TED executive, she says that the Masters of Scale Summit will push genres in its speaking engagements: in-person and virtual attendees will watch tech demos, interviews, hackathons, and debates, in addition to straightforward talks. For example, Hoffman says, attendees can expect to see various industry leaders debate which form of technology--from artificial intelligence and virtual reality to crypto--will most define the future.
And from that discourse, they can make connections. The idea is to get to a place where attendees and speakers can "co-elevate" one another, Hoffman says. "Collaboration is part of the magic of Silicon Valley, and that's so rarely talked about," he adds. "The idea is to have ongoing connectivity."
For full program details and information on how to apply to attend the Masters of Scale Summit, visit its website here.