Many readers of management literature look for sweeping insights into the nature of leadership. Surely leadership is about having a vision, being able to be strategically agile, effectively communicating ideas, and building value-added relationships. All of these, however, are accomplished through the daily micro interactions of those in leadership roles. Your leadership legacy is tied to your daily behavior -- these behaviors are essentially deposits in your leader legacy account.
Rather than worry at the moment about the next strategic marketing advantage -- though this is very important -- I encourage you to think about your daily investment in leadership, which begins with understanding your motive, means, and opportunity to be a leader.
Motives, Means, Opportunity